Product Marketing Manager

**Wait a minute.**

**Deep inside you are looking for a new adventure with**
- ** Freedom**: feeling free to work remotely or hybrid and being trusted to deliver
- ** Ambition**: growing up surrounded by smart colleagues driven to create something big
- ** Impact**: contributing to transform people lives at scale and feel your own impact in the company

**And you deserve it because**:

- ** Effective Market Strategy Execution**: you demonstrated success in deploying market entry and growth strategies that significantly increase market share and customer base.
- ** Impactful Product Messaging**: You have a proven expertise in developing resonant messaging that significantly enhances customer engagement and boosts sales.
- ** Leadership and Team Synergy**: You have strong leadership with a record of driving cross-functional teams to achieve cohesive product launches and marketing initiatives.

You also happen to want to use your experience as an awesome Product Marketing Manager to contribute to impacting the lives of thousands of people?

Then this job might be for you

**This is a full-time position, carried out from our beautiful offices in Lisbon, Dubaï or from the comfort of your couch. French and English fluency is required.**

**But maybe YOU WONDER WHAT’S OUR STORY ?**:
At Paradox, we are convinced that people do not want “just a job” anymore.

We are all craving to have an impact through our professional journey. Some want to start their own venture, some want to become an intrapreneur in their current organization, some others just want their day-to-day tasks to have more meaning.

**PARADOX HAS ONE GOAL: TO EMPOWER PEOPLE AND ORGANIZATIONS TO LIVE THEIR TRUE AMBITIONS.**

But where do we start?

If you have an interest in personal development, you probably already know that:

- Making things happen is a real struggle when you don’t know what truly inspires you and how to get there ;
- Available resources are either boring or full of crazy unsubstantiated theories.

It needs to change, and we’re here to make it happen

**️ OUR AMBITION IS TO MAKE SUCCESS THE ONLY POSSIBLE OUTCOME FOR OUR CLIENTS (WHATEVER SUCCESS MEANS FOR THEM), BY CRAFTING INNOVATIVE & CAPTIVATING BREAKTHROUGH EXPERIENCES.**

In other words, we want to make personal growth **as entertaining as watching Netflix.**

How, you might be wondering?
- We travel the world and surround ourselves with **top entrepreneurs** _(Richard Branson - Founder of Virgin, Marc Simoncini - Founder of Meeting, Fred Mazzella - Founder of BlablaCar)_, **world** **athletes** _(Frederick Bousquet - World record in 50m free swimming, Frank Leboeuf - WorldCup Footballer)_, and **artists** _(Gad Elmaleh - Comedian, Barry Osborne - Producer of Lord of the Rings and Matrix)_ ;
- We reverse engineer their **strategies for achieving success** and lean on the **latest researches** about neuroscience ;
- We deliver trainings & educational contents around Power Skills (critical thinking, productivity, leadership, public speaking, coaching, stress management, etc.), **self-growth and performance**, through a balanced set of **e-learning programs, events and edutainment videos**.

From one well-known Founder to a team of +50 people today (and counting), this approach has paid off and enabled us to exceed 2 million followers on social networks, and to have thousands of people attending our online events and training courses.

**TOGETHER, WE ARE DRIVEN BY ONE DREAM**:

- Helping 100 000 people achieve their dream and display their pictures on what we call the “100 000 dreams wall” ;
- Giving our clients access to constant personal growth by reinventing their learning experience ;
- Have Will Smith and Richard Branson in our next documentary.

**And that’s where you come in.**

**YOUR MISSION**:
**Revenue Growth Objective: Your mission is to double the revenue share attributed to our “PXL” e-learning programs compared to our “PXS” product line from 20% to 40%.**:
You report directly to the VP Marketing

**1. Define and Communicate Strategic Market Positioning**:

- **
Conduct Market Research**:Understand customer needs, competitive dynamics, and industry trends through deep market analysis and refine marketing tactics accordingly to maintain a competitive edge.
- ** Develop Product Positioning and Messaging**:Create compelling messaging that clearly differentiates the product in the competitive landscape.
- ** Plan and Execute Go-to-Market Strategies**:Lead the planning and execution of effective go-to-market strategies to ensure successful product launches and market penetration.
- ** Develop International Market Strategies**:Tailor marketing strategies to fit international markets, including localization and adaptation to regional nuances and regulations.
- ** Develop Partnerships Strategy**:Formulate and execute a comprehensive strategy for collaborating with partners (e.g., agencies, influencers) to enhance brand and market reach.

**2. C