Digital Marketing Specialist

Overview:
This is a high-impact role that blends strategic coordination with hands-on marketing execution. You’ll take the lead in keeping projects on track — ensuring homepage banners, paid ad campaigns, web updates, and loyalty promos are executed seamlessly and on schedule. From leading competitive website research and identifying must-have features from a marketing perspective, to driving loyalty initiatives forward, you’ll be at the center of campaign execution and digital marketing strategy.

If you’re organized, proactive, and detail-oriented — with experience managing timelines, managing paid ad performance, and collaborating cross-functionally — this role will give you the scope to shine and grow within a dynamic team.

**_ Important: While this role is open to applicants across any location in Brazil, High Tide brands do not operate or market in Brazil. This role will support our global markets in North America and Europe._**

**Responsibilities**:
**What You’ll Do**
- Coordinate cross-functional marketing campaigns from brief to execution
- Manage homepage banners and ensure on-site promotions are reflected accurately and on time
- Work with the design team to proof and QA Figma files before web development hand-off
- Submit and follow up on web development tickets, audit site changes post-launch
- ** Paid ads management**: provide creative briefs, upload creatives, monitor campaign performance
- Project manage **large-scale website initiatives**: lead marketing-side research and oversee internal coordination with design, compliance, and development
- Coordinate and manage **surveys, giveaways, and loyalty coupon rollouts**:

- Drive innovation with our **Cabana Club and ELITE loyalty programs**: audit performance, benchmark competitors, and assist in campaign planning, propose new strategies
- Maintain strong organization and visibility into timelines and team deliverables

Qualifications:
**What We’re Looking For**
- 3-5 years of experience in digital marketing, ideally in D2C or e-commerce
- Strong project management skills and cross-functional coordination experience
- Comfortable managing paid ad campaigns, analyzing performance, and optimizing with support from channel specialists
- Familiarity with web QA, Figma reviews, and working with development teams
- Detail-oriented with strong written English and task ownership
- Able to handle fast turnarounds, shifting priorities, and multiple brand voices
- Bonus: Experience with Shopify, or marketing automation platforms
- Bonus: Familiarity with loyalty programs, segmentation strategies, or customer journey mapping

**Why Join High Tide**
- Be part of one of the largest global cannabis and accessories companies
- Work with a portfolio of exciting, category-leading e-commerce brands
- Join a collaborative, international team that values speed, ownership, and creativity
- Have visibility into high-level strategy while owning critical execution touchpoints
- Fully remote role with flexibility and meaningful impact

**How to Apply**

To apply, please submit:

- Your **resume in English**:

- (Optional) Any relevant portfolio or example campaigns that reflect your digital marketing experience

About Us:
**High Tide Inc.** is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count**⁷**. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

- Bricks & Mortar Retail: Canna Cabana is the largest cannabis retail chain in Canada, with 200 plus current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
- Retail Innovation: Fastendr is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.

Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant.

Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz name.

High Tide consistently moves ahead of the currents, having been named one of Canada’s Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail’s Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50. High Tide was also ranked number one in the retail category on the Financial Times list of Americas’ Fastest Growing Companies for 2024.

HT