Google Ads Specialist

2 semanas atrás

Rio Grande do Sul, Brasil BAD Marketing Tempo inteiro

**Not an eCom or generalist role.**

This is for performance-driven Google Ads pros who specialize in **local lead generation** — generating real leads for U.S.based service businesses like auto shops, contractors, med spas, and beyond.
**ABOUT BAD MARKETING**:
We're a team of 170+ passionate leaders and creatives on a mission to be the best Growth Marketing Agency in the world — and one of the biggest. Our clients range from auto shops to online product brands, and our services span local lead generation, e-commerce, and info marketing.

We invest heavily in our people with training, mentorship, and a culture that values growth, ownership, and real results.

**ABOUT THIS ROLE**:
We're hiring a **Google Ads Lead Generation Specialist** with real experience running multiple small-budget service-based accounts — **not** eCommerce, **not** brand awareness, **not** general strategy. You're a performance marketer who builds lean, effective funnels that convert.
- **This is an execution role** — you'll be building, optimizing, and scaling campaigns daily.
- All campaigns drive leads through **Go High Level**, not Shopify or landing page builders.
- Budgets range from **$33/day to $100+/day**, and clients are typically small, local businesses.
- You should be comfortable managing **20+ active campaigns/accounts** at once.

**YOU'RE A GREAT FIT IF YOU**:

- Have run **20+ service-based Google Ads lead gen campaigns** — consistently and profitably.
- Understand how to convert traffic into leads for **local U.S. service businesses**.
- Can build and optimize campaigns from scratch — copy, targeting, structure, testing.
- Are hands-on and thrive in a fast-paced, results-driven environment.
- Have experience with **Go High Level** or similar CRMs/funnel tools.

**RESPONSIBILITIES**:

- Launch and manage Google Ads lead gen campaigns for local service clients
- Research keywords and write compelling ad copy designed to drive conversions
- A/B test creatives, headlines, ad extensions, and landing pages
- Monitor campaigns daily and make proactive optimizations
- Collaborate with internal teams (Account Managers, tech, landing page team)
- Report clearly on results, CPL, and optimization opportunities
- Troubleshoot issues with conversion tracking, form fills, call extensions, etc.

**REQUIREMENTS**:

- **2+ years** of hands-on Google Ads experience focused solely on **local lead generation**
- Proven success with **20+ small-budget service-based accounts**
- Familiarity with **daily budgets of $33-$100** and maximizing results within those limits
- Experience with **call tracking, lead forms, CRM integrations (e.g., Go High Level)**
- Strong written and verbal English communication
- Reliable internet connection and remote-ready workstation
- Bonus: Experience in automotive, home services, or med spa verticals

**WHAT WE OFFER**:

- **Salary Range**: $12K-$30K/year USD (based on experience)
- **Fully remote** (must be able to work 9AM-6PM EST)
- **Unlimited PTO**
- **Paid U.S. holidays**
- Ongoing training, growth opportunities, and a high-performance culture

**OUR CORE VALUES**:

- **BE BAD**
- **PLAY TO WIN**
- **EXTREME OWNERSHIP**
- **SOLUTIONS, NOT PROBLEMS**
- **BEST IDEA WINS**
- **ALWAYS BE GROWING**
- **NOBODY IS BIGGER THAN THE TEAM**

**READY TO APPLY?**:
If you're a **Google Ads pro** who lives and breathes **local lead gen**, we want to hear from you.

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