Regional Content Insights Specialist

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, São Paulo, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The Content Strategy & Ops team is looking for a Content Insights Specialist to support the development of strategic recommendations, analytical and investment frameworks, and programming ideas, in order to serve the company’s content growth and diversification efforts.
The member of this team will be data-driven, synthesizing various inputs (both internal and external) into strategic plans for the region in one of our priority verticals (Sports, Music, Entertainment, Gaming, Education, Lifestyle, amongst others). This person will have strong knowledge of the content ecosystem and content platform landscape as well as be familiar with metrics and KPIs of tech companies. Specific tasks will include content valuation and engagement forecasting, program planning and green-lighting analyses, ROI modeling and measurement, and competitive industry intelligence.

**Responsibilities**:

- Work to further develop regional strategic recommendations, analytical and investment frameworks, and programming ideas in line with global strategies,
- including content valuation and engagement forecasting, program planning and green-lighting analyses, ROI modeling and measurement, and competitive industry intelligence.
- Work with regional BI to monitor regional/local content ecosystem, improve the diversity of in-app content, give feedback/guidelines to user operations to acquire the right content needed in the community.
- Drive creator strategy and alignment to drive content creator satisfaction, growth, and retention and translate them into initiatives leading to product execution
- Research regional/local market trends as well as user insights to leverage them into impactful marketing activities.

**Requirements**:

- Experience working at a top management consulting firm, investment bank, private equity firm or hedge fund.
- Knowledge of content business or business development at a media/entertainment/tech company, familiarity with the media/entertainment industry and competitive landscape as well as an informed perspective on the future of content creation and consumption.
- Strong analytical skillset in complex strategy analysis, with strong writing and presentation skills to synthesize data and translate complex ideas into clear recommendations
- Excellent project management skills with the ability to balance multiple priorities in a fast-paced environment

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.