Cro Specialist

**About us**:
At WinTech, we are at the forefront of innovation, crafting cutting-edge consumer products that shape the future. Our diverse portfolio spans the health, education, and entertainment sectors, offering exciting opportunities to make a real impact. Our dynamic teams are the driving force behind our success, and we’re always on the lookout for passionate individuals eager to join us on this journey of transformation.

**About the role**:
WinTech is seeking a detail-oriented Conversion Rate Optimization (CRO) Manager to drive significant funnel performance improvements. This role focuses exclusively on funnel optimization with a clear KPI of 20% quarterly conversion growth through meticulous A/B testing and implementation.

**Key Responsibilities**:

- ** Optimize Conversion Funnels**: Analyze user behavior to pinpoint and eliminate conversion bottlenecks, driving increased sales and engagement.
- ** Lead Data-Driven Experimentation**: Design, execute, and analyze A/B tests to validate hypotheses and improve key performance indicators (KPIs).
- ** Drive Data-Informed Decisions**: Monitor and interpret performance metrics, translating data into actionable insights that maximize KPIs.
- ** Collaborate Cross-Functionally**: Partner with marketing, design, and data analytics teams to develop and implement effective optimization strategies.
- ** Execute Precise Test Implementations**: Diligently implement and monitor test variations, ensuring accuracy and attention to detail.
- ** Uphold Brand Design Standards**: Maintain high design fidelity across all optimization efforts, ensuring a seamless user experience.
- ** Champion CRO Innovation**: Research and implement cutting-edge conversion rate optimization (CRO) techniques to stay ahead of industry trends.

**Qualifications**:

- At least 3+ years of CRO experience in subscription-based products.
- Proven track record of improving conversion rates.
- Proficiency in data analysis tools (Mixpanel, Google Analytics).
- Experience with A/B testing platforms (Optimizely, VWO).
- Strong UI/UX understanding and attention to detail.
- Ability to make data-driven decisions.
- Strong communication and collaboration skills.
- Bachelor's degree in relevant field.

**Nice to have**:

- Excellent project management skills and the ability to prioritize tasks and meet deadlines.
- Experience with popular BI tools such as Tableau, Looker, or similar.
- Experience in marketing: attribution, UTM parameters, ROAS.
- Strong analytical and problem-solving skills, with the ability to identify trends, patterns, and insights based on the data.
- Strong spoken and written English.

**Location**:
**Benefits**:
Discover the perks of being part of our vibrant team We offer:

- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- **Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- **Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- **Company-provided MacBook**: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth

**Interview Process**:

- Recruiter Screening (40 minutes)
- Technical Interview (60 minutes)

**Life at WinTech**:
At WinTech, you'll join a supportive and collaborative team passionate about excellence and being industry leaders. Our innovative work environment drives impactful business results as we challenge ourselves and elevate each other to achieve new heights.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

Li-Remote