Manager Commercial Execution Excellence Alcohol

**Focus, Scope, & Impact**:

- Responsible for developing LATAM strategies for all channels on and off-premise and incorporating category(ies) vision, identifying key opportunities alongside LATAM channels and main subchannels to guarantee channel strategy implementation, delivering revenues, transactions, and volume objectives. (Responsible for the connection of category and channels (with occasion platforms approach).
Track channel main indicators (e.g., SOM, SO$, SOVI, SOCI, Price Compliance, etc.), review business performance, and design impactful actions to improve when results are below targets. Continuously share information, insights, and knowledge with KO System, developing platforms to materialize those insights into actions.
Be the lens of the Channel in the categories assigned and represent C&CL functions in the category extended team. (Executional reality check in CET).
- Helps in Annual/Q input on commercial strategy for the brands.
- Leads the improvement of the Initial commercial construct (based on the ABP + Channel driven PICOS):

- Brand’s Q commercial priorities.
- How to win (Channels, portfolio, hotspots to win, $ guidelines).
**Key Success Parameters**

**Experience**
Proven abilities of Analytical Thinking, Leadership, Initiative, Teamwork, Work under Pressure, Adaptability, Influencer.
- Proven System knowledge, including deep understanding of the complexities of the System such as bottler economics and system levers, processes, and tools.
- Leadership skills and Marketplace knowledge.
- Languages: English and Spanish (required). Portuguese (Nice to have).
**Work Focus**
- To succeed, the role requires to conduct analyses to fully understand shopper and customer insights to anticipate consumer and shopper trends and changes, as well as track channel performance to quickly react to competitor’s movement.
- The role is also responsible to provide execution guidelines and influence the execution of the channel strategy through the OU, in order to gain relevance at the store level, helping achieve Objectives.
- This role requires solid commercial planning, shopper marketing, and commercial execution experience, key to have solid understanding of both consumer and shopper behavior.
- Deep Shopper understanding per subchannel and business formats in order to customize, manage and implement ad hoc strategies and plans to support Channel & Marketing activities.
**Communication Focus**:

- Communicate with internal and external stakeholders.
- Lead strategic conversations, negotiations, and alignment with internal and external stakeholders.
System: Work with commercial HUBs, and Commercial Leadership teams to influence, align plans, and track performance.
- External: Gather additional resources including agencies and suppliers to maximize strategy execution.
**Key Knowledge Requirements**

**Required**:

- Channel Strategy
- Commercial Strategy
- Shopper Marketing
- System Economics
- Strategic Thinking and Leadership Presence
**Good to Have**:

- Value to Market and RTM
- Field Operations
- Shopper Marketing
- Key Accounts Management
- Field Marketing Activities
**Notes**:

- This is flexible to be fill in these locations: México, Brazil, Colombia, Argentina, Costa Rica, Perú.
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.