Cvrm Business Unit Director

AstraZeneca is one of the most fascinating biopharmaceutical companies in the world. From researchers to sales people, from lab technicians to the legal department, we all have a mission to turn ideas into science, science into revolutionary medicines that save and extend patients’ lives and benefit society. Our portfolio is solid and our pipeline is innovative with a focus on biological medicines in the Cardio-Metabolic, Respiratory and Oncology areas.

**Purpose of this role**

Responsible for leading one of the most important Business Unit in AstraZeneca Brazil by developing brand strategies, defining business ambition, providing direction and guiding framework while develop and influence people in Brand Teams, Field Force and across company. As a member of local Senior Management Team also have responsibility for define, suport, guide, influence and implement company strategy, guidelines, vision, values and mindset.

**Key Accountabilities**
- ** BRAND STRATEGY AND AMBITION**: Full CVRM P&L accountability, including: determines profit targets and long-term brand development - incorporating opportunities, insights and analytics, technologies, and possibilities into breakthrough strategies
- ** EXTERNAL LEADERSHIP**:Possesses comprehensive CVRM TA knowledge of, brands and healthcare environment; identifies key insights and opportunities. Shapes and aligns clinical development programs based on insights and strategy
- ** ECOSYSTEM**:Identifies innovations and opportunities to expand business with strategic partners and collaborations to sustain competitive edge
- ** ACCESS STRATEGIES**:Works with extended team to deliver a sustainable pricing and access strategy for the brand including LCM (multiple indications)
- ** BUSINESS ACUMEN**:Conducts comprehensive business reporting and upwards stakeholder management; makes cross-functional commercial decisions, balancing resource, profit and revenue over the short, medium and long term.
- **RESOURCE ALLOCATION**:Forecasts and organises a resource allocation model that supports the set ambition, addresses the external landscape, considers succession planning, short and mid term organisational needs
- ** DIRECTION**:Sets strategic direction and oversees brand planning and implementation, making agile shifts in execution, informed by market insights and performance
- ** GUIDING FRAMEWORK**:Develops and evaluates progress against outcomes-based brand effectiveness guidelines with clear governance
- ** LEADERSHIP**:Sets team direction, ambition and inspires the team to follow it - influencing senior management, MCs and Global Teams, Sales Teams and CFTs
- ** PEOPLE**:Leverages diversity strategy and global cultural knowledge; builds a strong, diverse talent pipeline for succession and sustainable performance; creates a cohesive and collaborative team environment
- ** DEVELOPING OTHERS**:Coaches colleagues to identify and fulfil personal development goals; provides opportunities to team members and offers support to foster growth

**Qualifications and Experience required**
- Experience in leadership & management
- Proven track record of reaching and exceeding large sales revenue & P&L goals
- Strong analytical, sales and strategic acumen background
- Driven to discover and formulate strategies and operational tactics to evolve new opportunities
- Proactive and effective interpersonal relationship & communication and people development skills
- Be an entrepreneurial thinker and not be afraid to think outside the box
- Demonstrated ability to achieve strategic goals in an innovative and fast-paced environment, and to evolve product strategy based on research, data and industry trends;
- Excellent problem-solving, organizational and analytical skills
- Demonstrated ability to work cross culturally
- Fluency in English and Portuguese.

**Key internal and External Relationships**
- Senior Leadership Team
- Global, International and Regional team
- BU teams including Marketing, Field Force and cross functional team
- Key Opinion Leaders
- Medical Societies
- Partners and vendors