Gerente de Consumer

:
A General Mills está comprometida em ser uma força do bem por meio de uma estratégia global de inclusão para levar diversidade às nossas pessoas e cultura, possibilitando maiores níveis de envolvimento com nossos colaboradores para crescermos junto com nossos clientes e consumidores.

Para nós, criar um ambiente inclusivo e fomentar a diversidade impulsiona o crescimento da companhia, além de dar suporte para o crescimento de nossos colaboradores.

DescriÃ-ão do cargo:
**KEY ACCOUNTABILITIES**

**Foundational Strategy**
- Consumer: Designs, executes and advocates fresh work that resets how we think about our target consumer (Life Juicer) through experiences not just products.
- Brand Equity: Sets base level understanding of where our brand is and where it needs to change to drive brand desire through synthesis of existing data and competitive landscape.
- Institutionalized Learning: Works to establish regular learning reviews and implications for the broader team outside of pure project work.

**Communication Development**:

- Partners with brand team to develop and execute learning plan across all parts of the comms journey from ideation to in-market performance.
- Demonstrates and advocates for new approaches where applicable and proposes new methods and ways of thinking to get to deep consumer insights that unlock agency creativity.
- Continues trusted partnership with comms agency to integrate insights into their creative process: transforming insights from hurdles to get over, to springboards for brilliant ideas.

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**Innovation Strategy**

As a critical member of the insights team, you will work with the head of insights in Brazil lay out the innovation strategy for Yoki / Kitano.
- Establish critical priorities and create learning plans and action standards to meet launch deadlines with a winning consumer product and broader proposition
- Partner with Experimentation Lab to iterate and learn rapidly in ideation and then validate and build confidence in later gates
- Brief, partner with and guide agencies on the pivotal question we need to answer and ensure we design methods which get us there efficiently
- Create compelling stories showcasing why we believe in our pipeline, the implications we have from consumers and how we need to pivot where appropriate
- Combine primary research data with external or in-market learnings to provide holistic reviews of innovation performance and learnings
- Partner with the analytics lead to ensure that all innovation monitoring and performance reviews show the ‘so-what’ not just the ‘what’
- Continually bring fresh thinking, inspiration and provocation to the wider team through consumer trends, learnings from competitive launches or adjacent categories to challenge and disrupt how we think about new ideas

**MINIMUM QUALIFICATIONS**
- Fluent in Portuguese and English
- Bachelor’s degree in Marketing, Market Research, Statistics, Mathematics, Data Analytics, Economics, Anthropology, Sociology, Psychology, or other related field
- 5+ years of experience in Consumer Insights or related field
- Experience working with interdependent cross-functional teams in a highly dynamic and challenging environment
- Experience working in an agile environment with shifting priorities and multiple concurrent work streams
- Ability to synthesize data to build and tell a compelling consumer story with credibility

 DescriÃ-ão da Empresa:
A General Mills é uma empresa líder global em alimentos e trabalha para fazer os alimentos que o mundo ama Nossas marcas globais incluem Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue e muitas outras. Com sede em Minneapolis, Minnesota, EUA, a companhia chegou ao Brasil em 1997, quando iniciou as vendas do sorvete premium Häagen-Dazs. Em 2012, adquiriu o Grupo Yoki Alimentos, conquistando um novo modelo de negócios e tornando-se proprietária das marcas Yoki, Kitano e Mais Vita, reconhecidas pelos brasileiros há décadas. Somos hoje um time apaixonado de 35 mil colaboradores em mais de 100 países e em todos os continentes.