Head of Marketing

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

**Responsibilities**:

- Execute on the Binance Brazil marketing and growth strategy
- Contribute to the marketing strategy with ideas to grow the Binance Brazil business
- Spot opportunities and the main point of strategic decision on Brazil's marketing activities
- Execute on the activities associated with the marketing strategy
- Delivering digital content in the form of video interviews, podcasts, and webinars
- Create a professional and smooth experience for guests and deliver high quality production for dissemination to Binance Brazil stakeholders
- Deliver to deadlines. Maintaining and updating Binance Brazil’s social media channels
- Respond to social media queries
- Create and post relevant content to Binance Brazil social media channels to drive engagement with our stakeholders
- Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and Binance Brazil reputation Ensure the onboarding process is suitable for corporate clients
- Manage the ongoing demands of corporate clients such as the build out of API changes, reporting documents and integration requests
- Perform market analysis to determine competitors' product strengths and weaknesses to ensure Binance Brazil is continually leading the market
- Review the marketplace weekly and complete the competitor marketing analysis in the ROCK weekly document, or similar
- Provide recommendations utilizing the AARRR testing methodology, or similar, for changes to Binance Brazil’s digital marketing strategy based on changing market dynamics
- Represent Binance Brazil at industry events and in business development activities
- Prepare for and present at industry events such as conferences, panels and webinarsContribute to Binance Brazil’s position as a thought leader in the Brazil & Global digital exchange industry Represent Binance Brazil at industry events and in business development activities
- Ensure compliance with all relevant legislation and regulations to minimize risk and enhance Binance Brazil’s reputation
- Strict adherence to all Binance Brazil’s internal security and confidentiality requirements. Contribute to Binance Brazil’s position as an ESG reporting entity.

**Requirments**:

- Bachelor's Degree in Marketing or Communications, or any other related field
- Minimum 7 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation
- Proven marketing management experience with strong ownership and emotional intelligence
- Experience launching marketing initiatives
- Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
- Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
- Business level fluency in English and native level fluency in the designated local language
- Execution oriented mindset - with the humility, drive, and scrappiness to get it done

**Working at Binance**:

- Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
- Fast moving, challenging and unique business problems
- International work environment and flat organisation
- Great career development opportunities in a growing company
- Possibility for relocation and international transfers mid-career
- Competitive salary
- Flexible working hours, Casual work attire