Associate Director, Conferences Marketing Latam

**Description**:
We are seeking an innovative, commercially driven Associate Director to lead, formulate and execute marketing strategies that achieve or exceed conference registrations for assigned volume and revenue goals. This individual will be responsible for creating and executing complex marketing and digital plans and campaigns to targeted client and prospect segments, resulting in paid self-service registrations or qualified sales leads that result in paid registrations. An ability to understand IT/business roles and utilize this knowledge to develop engaging, value-based messaging and multi-channel marketing approaches is required. This individual will work closely with product research, conference program management, sales and other stakeholders to serve as the marketing expert and business partner.

**Key Responsibilities**
- Work with product research and conference program management to develop a deep understanding of product offerings and conference agenda to successfully develop, position, package, and communicate the value proposition of Gartner and the conference to potential attendees
- Develop segmentation, competitive differentiation, targeted marketing, and market opportunity assessments
- Create value-based product/conference messaging & positioning, competitive differentiation, and story lines for conference promotion (both existing and new launches) through collateral, video, web, SEO/SEM and other channels
- Drive/consume external client and conference attendee survey data from Customer Insights to inform campaign strategy and launch
- Leverage Digital Marketing Center of Excellence and analytics tools to inform and identify the best channel mix to drive best possible ROI on campaign spend
- Define and execute campaigns aligned with buyer journey - from lead acquisition to registration, leveraging re-targeting efforts to maximize overall engagement
- Improve sales teams’ ability to authentically engage with segments through easy-to-absorb prospect conversation scripting and conference materials, in addition to maintaining central repository for sales support tools.
- Cultivate and execute on program-specific promotional opportunities (conferences, co-branding partnerships, etc.) that help to generate leads and build sales pipelines.
- Execute all campaign elements on time and to budget, continually reviewing performance metrics, identifying innovative new ways to drive demand, and revising campaigns accordingly
- Actively monitor demand conversion and registrations, identify challenges and solutions, and report results to stakeholders
- Interact directly with various functional groups, developing/presenting marketing plans and influencing their thinking on and approach to conference messaging and promotion.
- Continually assess commercial performance, forecast confidently and strive to drive higher results whenever possible

**Qualifications**
- Proficient in written and oral Portuguese and English
- Bachelor's Degree in related field of study,
- Metrics-driven and insatiably curious with a minimum of 8-10+ years’ experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels
- Exceptional project management skills
- Knowledge and experience in multi-channel marketing campaign creation, lead management, and pipeline conversion
- Data-driven and analytical; experience with Google Analytics a plus
- Great interpersonal, collaborative and oral/written communication skills
- Experience with fundamental principles of design
- SEO/SEM
- Web content creation and content management skills; experience with Adobe Experience Manager a plus
- Left Brain + Right Brain by nature; understand customer insights, data and analysis and be able to use it to calibrate campaigns and create better content/copy

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**Who are we?**

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have over 19,500 associates globally that support over 15,000 client enterprises in more than 100 countries.

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