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Digital Analytics Consultant

2 semanas atrás

Rio de Janeiro, Brasil VARTEQ Tempo inteiro

We’re seeking an experienced Analytics & GTM Consultant to guide a high-profile eCommerce migration for our client.
You’ll design the data layer and tracking strategy that powers accurate reporting, meaningful KPIs, and privacy-compliant insights.
This is a strategic, senior-level consulting role with flexibility and the chance to work on a cutting-edge Salesforce Headless Commerce / Lightning Web Runtime (LWR) implementation.

What You’ll Do
- Design a robust data layer and event tracking model aligned with business KPIs.
- Lead the setup and configuration of Google Tag Manager (GTM) and related analytics tools in a complex Salesforce Headless Commerce environment.
- Recommend which user signals to track, ensuring clean, actionable, and privacy-compliant data.
- Review client requirements, provide clear documentation, and support engineering teams during development.
- Oversee QA for tags, variables, and triggers to maintain accuracy and scalability.
- Guide on GDPR/CCPA considerations and consent management best practices.

What Makes You a Great Fit
- Proven expertise with GTM and GA4 in complex eCommerce environments.
- Hands-on experience with Salesforce Commerce Cloud / Headless Commerce / LWR.
- Strong skills in data layer architecture and advanced event modeling.
- Ability to translate business needs into actionable analytics requirements and present recommendations to international teams.
- Knowledge of JavaScript, HTML, CSS for custom tracking solutions.
- Familiarity with consent management platforms (CMPs) and data privacy regulations.
- Excellent English communication skills and confidence in client-facing discussions.

Engagement Details
- Freelance / part-time (workload to be defined).
- Project expected to run through Q2 2026 launch (tentative).
- Flexible time zones with occasional meetings with a North American team.

**Job Types**: Part-time, Temporary, Contract