Latam Data Analyst

1 dia atrás

Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

**About the Role**

**Responsibilities**
- Define OU-specific PACS KPIs and outline the optimal means of tracking them over time
- Help quantify the success of PACS communications campaigns and initiatives
- Design and develop visualizations to support the needs of stakeholders and partners
- Drive the design of our corporate reputation survey and ensure key attributes and data points are accounted for within the questionnaire
- Leverage corporate reputation, sustainability and communications data to provide strategic feedback and recommendations to OU leadership
- Design and oversee ad hoc research based on topical events, campaigns or issues, collaborating with Human Insights and Marketing Analytics teams as needed
- Communicate OU-specific insights with other members of the PACS Services team
- Provide regular updates to OU leadership on corporate reputation and performance
- Clearly communicate OU needs and requirements to the global PACS Services Data and Analytics team

**Deliverables**
- Semi-regular corporate reputation reporting, benchmarks and recommendations
- Ongoing internal and external communications performance
- KPI measurement for campaigns and events
- Media penetration reporting based on insights gleaned from Factiva and other sources
- Knowledge Center training for team members, partners and bottlers

**Qualifications & Requirements**
- 3+ years of experience in Data or Analytics, Communications, Media, Public Affairs, Sustainability, Consumer Insights or Market Research
- Able to conceptualize frameworks and research models for diverse marketing and consumer insights problems
- Capable of tackling structured and unstructured problems while coordinating all phases of analysis from formulation to conclusions and recommendations
- Comfortable with large amounts of data and qualitative insights
- Clear and confident communicator and presenter
- Proven track record of using data to create strategic recommendations and narratives
- Experience working in networked, cross-functional and cross-geographical teams

**Nice-To-Have Experience**
- Knowledge of market research techniques
- Coca-Cola system knowledge and understanding of the dynamics of the soft drink industry
- Experience leveraging digital products and tools
- Prior experience working in multiple markets

**Skills**

Communication; Strategic Planning; Microsoft Power BI; Digital Analytics; Microsoft Excel; Presentations; Data Insights; Corporate Reputation
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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