Communications Data Analyst

An opportunity to work with the communication of Jack Daniel's Whiskey, the most valuable spirits brand in the world and other spirits brands with huge business potential. This is an essential role to all Latin American Region, bringing an analytical perspective to communications' KPIs and gathering data from different sources (qualitative and quantitative) to uncover powerful insights. Connecting results from media, search, website, e-commerce and social listening, for example, this person will actively help to optimize communications results and consequently help to accelerate brands' business growth in many key markets.

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.
- B-F Headquarters office in São Paulo (hybrid model - presential + remote)
- B-F Headquarters office in Guadalajara or Mexico City office (remote)
- B-F Office Bogota, Colombia, Chile (remote)
- B-F Headquarters office in Louisville, KY (remote)

**What You Will Do In This Role**:
You will be responsible for supporting decision-making based on data analysis, and developing communication insights from data. You will collaborate with Integrated Marketing Communication teams and agency partners, in order to ensure excellence in measurement, implement methodologies, validate hypotheses and generate learning about the projects. Using data and analytics this role seeks to understand the consumer journey across media, social, on-line video, CRM, search, website, data and analytics, content and e-commerce.

**Roles and responsibilities**:

- Gathering data from different sources, like media campaigns, search, website, e-commerce and social media (quantitative and qualitative)
- Analysis and interpretation of media campaigns results - mainly digital, seeking opportunities for optimizations and innovations
- Consolidating different reports made internally and coming from agencies partners to uncover actionable insights
- Preparation of recurring and ad-hoc reports
- Definition of data visualization solutions
- Assistance in planning and validating conversion optimization experiments
- Report presentation
- Collaborate with different stakeholders to ensure alignment and consistency

**We Are Looking For People Who**:

- Experience: 4+ years integrating communication measurement and data analysis teams and projects, preferably in digital media operations in Latin America (agency or client)
- Education: Undergraduate Degree or higher.
- Languages: Fluent in English and Portuguese OR English and Spanish
- Demonstrated analytical thinking across media, social, online video, CRM, search, website, data and analytics, content and e-commerce
- Evidence of project management where strong numeracy and analytical skills

**Necessary knowledge**:

- Knowledge of how digital campaigns work (Facebook Business Manager, Google Ads and programmatic platforms)
- Experience with Power BI and/or Google Data Studio
- Knowledge in planning, implementing and validating media tagging and web analytics (Google Tag Manager)
- Analytical and numeracy skills and ideally familiarity with analytics platforms such as tableau

**Job Competencies**:
**Analytical Skills**: This role will involve working with data and analytics tools. Competence with spreadsheets, basic analytics and use of databases to analyze results.

**Communication**: Must have excellent verbal and written communication style to communicate with all levels of management.

**Collaborative** : In many cases, this role will be about influencing non-direct reports. Collaboration and trust are key qualities to maximize the impact of this role.

**Passion for Diversity and Inclusion**: Is able to work across different levels and nationalities. Respects all differences and treats colleagues with respect.

**#LI-IB1**

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Sao Paulo

State: São Paulo

Country: BRA

Req ID: JR-00003479