
Brand Activation Manager, Global Marketing
Há 2 dias
What you'll love about this job:
- Hybrid working environment
- Auto Care focus with exciting brand exposure
- Multi national experience
This is Energizer Holdings, Inc.:
Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization - we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.
Position Summary:
Adapts and leads the strategic execution of globally approved MCPs to support and drive commercial objectives for assigned market(s). Conceptualize, plans & coordinates brand activations efforts in line with Path to Purchase with such programs like media, In-store activities like promotions, visibility, and communication. Is a Brand steward that builds brand awareness and preference that achieves higher consumer engagement and improved brand equity of assigned brands.
**Responsibilities**:
- Coordinate closely with commercial teams to plan merchandising/visibility needs in modern and traditional channels, must be planned at ABP time and reviewed quarterly
- Critically analyze available Nielsen audit data and category trends and review pricing, portfolio and distribution for business segments vs. competition in major markets
- Work with finance to analyze business segments for actions on category volume, net sales and gross margin and issue updates to Cluster leadership and commercial teams
- Manage execution of activities during key weeks to deliver volume and net sales during seasonal peaks
What we are looking for:
- Degree or equivalent required with an emphasis on Business, Marketing or similar
- Significant managerial experience in brand, shopper marketing, category management, and digital marketing in a multi-national corporation
- Solid understanding of key accounts and traditional trade retail environments
- Agency and supplier management experience
- Fluent English with cross-market/multi-cultural exposure
- Ability to effectively communicate to and lead internal and external teams
- Demonstrated competencies in influencing, collaboration, team leadership, change management, strategic thinking and achieving results in alignment with business goals
- Marketing Plans campaigns, media plans, product launches
- Market prices and marketing tactics.
- budget management
- Media agency management experience business marketing Experience brands and products of mass consumption
- Market data and indicators (preferably Nielsen) - Nielsen surveys analytical is key
- Advanced English
- Experience in advertising agencies and focused on marketing - have operational experience.
- Office suite - PPT presentations - marketing survey results.
Come join us:
Energizer is an equal opportunity employer, and we prohibit discrimination based on age, colour, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.
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