Marketing Specialist

Há 5 dias

Sao Paulo, Brasil Fortinet Tempo inteiro

**Description**:
**Responsibilities**:

- Align closely with field marketing and sales to develop Marketing Plans for the region’s key Technologies/solutions and its accounts.
- Build integrated marketing plans consisting of multi-touch programs including both inbound and outbound tactics as well as managing 3rd party vendors to meet pipeline requirements among different segment accounts.
- Responsible for the development and execution of an annual integrated marketing plan as well as project management of regional campaigns from start to finish while ensuring there is a closed loop approach to planning, implementing, and measuring the effectiveness of all marketing campaigns in generating revenue.
- Work with BDR team, Demand Gen, Mktg Ops, Field marketing and Sales teams to determine lead generation requirements spanning multiple products and solutions.
- Ability to write content
- Generate marketing strategies that will propel the acceleration of Fortinet key technologies, such as SD-WAN, SD-Branch, Cloud, and other technologies.
- Drive the creation of technology/solution specific use cases and associated collateral.
- Deploy campaigns across various channels that align to sales goals and influence decision makers across the buyer’s journey.
- Work cross-functionally with content marketing teams and/or external agency to produce targeted, personalized assets that engage and convince target accounts to move through the sales funnel.
- Program Analysis, reporting and optimization - measure marketing programs effectiveness and gather insights to drive future business and product planning and refine marketing strategies.

**Requirements**:

- 5+ years of experience in marketing roles, enterprise and SMB demand generation, marketing experience in the IT sector, preferably in IT security.
- Degree in Marketing preferred.
- Technology/solution marketing experience a must.
- Ability to leverage data and insights in the development of and to continually optimize marketing plans.
- Ability to effectively work with cross-functional teams.
- Excellent verbal and written communications skills.
- Fluent English and Spanish. Portuguese is a plus
- Ability to work in a fast-paced business led environment.

Fortinet is an equal opportunity employer.

LI-YB1

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