Marketing Regional Director, South

Welcome to KTO Group, where innovation drives excitement in iGaming. Founded in 2018 by Andreas Bardun, we’re transforming online gaming with a focus on transparency and player satisfaction.

KTO is a rising leader in LATAM, proudly ranked among Brazil’s top 10 iGaming brands. Join us as we set new standards in trust, innovation, and the future of iGaming.

**Job Summary**

The Regional Director, South, is a pivotal leadership role responsible for the overall marketing strategy, performance, and financial success within the designated Southern region of Brazil. This Regional Director will drive market share and profitability by developing and executing highly localized marketing strategies and roadmaps, ensuring alignment with overarching company goals while catering to the unique demands of the regional market.

**Key Responsibilities**:

- Develop, define, and lead the regional marketing strategy and roadmap for the South, ensuring it capitalizes on local market opportunities and addresses specific challenges.
- Bear full P&L responsibility for the assigned region, driving revenue growth, optimizing marketing spend, and ensuring profitability targets are met or exceeded.
- Collaborate closely with the CFO office to understand and receive regional budget outlines.
- Responsible for the comprehensive planning, presentation, and defense of the quarterly and yearly regional marketing budgets.
- Ultimately accountable for the sign-off and diligent management of the approved regional marketing budgets.
- Provide strong leadership and direction to the State Managers and their team within the Southern region, ensuring effective execution of localized marketing plans and strategies.
- Oversee all marketing activities aimed at driving acquisition, increasing market share, and enhancing brand presence and profitability within the defined Southern territories.
- Partner effectively with Central Marketing, Digital Marketing, and Brand & Communication teams to ensure regional initiatives are consistent with overall brand guidelines (Where and How) and national campaigns, while providing valuable regional insights.
- Achieving regional P&L targets.
- Successful development and execution of regional marketing strategies and roadmaps.
- Effective management and roadmaps to sign-off of regional marketing budgets.
- Performance and development of State Managers and teams within the region.
- Growth in regional market share and brand presence. Following key KPIs such as FTDs, Active players and increased ARPU over time.
- Empowered to make strategic decisions regarding regional marketing approaches, campaigns, and resource allocation, with a strong emphasis on regional market dynamics and financial outcomes.
- Authority to approve and commit regional marketing budgets once alignment with the CFO and Marketing Management team is achieved.

**Qualifications**:

- Relevant degree, e.g., Bachelor's in Marketing, Business Administration, or related field
- 8 years of progressive experience in marketing leadership roles, with demonstrated P&L responsibility.
- Proven track record of developing and executing successful regional or localized marketing strategies.
- Strong financial acumen and experience with large-scale budget management.
- Exceptional leadership, team management, and stakeholder communication skills.
- Deep understanding of the market dynamics within the Parana, Rio Grande Do Sul and Santa Catarina region is highly preferred.

At KTO, diversity isn't just a buzzword - it's our strength. We're all about creating an inclusive environment where everyone feels valued and empowered. Together, we're not just working on projects - we're making a real impact in our communities. Join us in celebrating diversity and driving meaningful change

KTO is licensed for Brazilian sports betting and online gaming under Portaria 2.093/2024, ensuring a secure and regulated environment for our operations.

**Participation is prohibited for**:
Individuals under 18 (eighteen) years of age;

Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties;
- Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff;
- Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff;
- Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events;
- Athletes participating in competitions organized by entities within the National Sports System;

Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.