Associate Program Manager

Job Category

Real Estate & Facility Management

Job Details

**About Salesforce**

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you’ve come to the right place.

We are looking for a Associate Events Manager based in Mexico City (or Sao Paulo) to lead and execute events and guest services across the LATAM region. This role requires a strong, data-driven mindset, leveraging insights and analytical tools to inform strategic decisions, optimize event performance, and measure success. The Associate Events Manager will work closely with senior leadership and key stakeholders to ensure the seamless execution of high-quality events that engage employees, customers, and guests while driving business impact.

**Responsibilities**:
Lead and execute key regional events: Amplify and support global initiatives and key company events in LATAM, including internal business events (e.g., All Hands, Town Halls, Quarterly Updates), and customer-focused events (e.g., Product Launches, Executive Programs, Conferences, Trade Shows).

Innovative event creation: Design and manage events that celebrate regional holidays, local culture, and important business milestones, ensuring high employee engagement and fostering a sense of community within the company.

Collaborate with senior leadership and cross-functional teams: Partner with Workplace Services, Employee Success (HR), Employee Engagement and Internal Communications to organize internal events and provide logístical and strategic support for executive-level engagements.

Data-driven event management: Leverage data and insights to guide decisions, assess performance, and provide detailed post-event reporting. Use analytics to continuously improve event strategies and drive greater impact.

Vendor and partner management: Provide guidance to the regional Workplace Services Events team to lead negotiations and manage relationships with event vendors, caterers, and suppliers across LATAM. Ensure quality service delivery and cost optimization while adhering to Salesforce's global standards.

Ensure brand consistency and quality: Work closely with internal teams to ensure that events align with the Salesforce brand, product positioning, and corporate messaging, ensuring that all materials are on-brand.

Operational excellence: Focus on balancing the impact of events with available resources, optimizing spend, and aligning event strategies with company goals. Ensure events are executed efficiently, with attention to detail and high-quality service.

Agility and innovation: Stay agile in managing multiple, complex events simultaneously, adapting to shifting priorities, and quickly resolving challenges to maintain smooth event execution.

Promote Salesforce values: Champion a culture of inclusivity, sustainability, and social impact, ensuring all events align with the company’s commitment to equality, accessibility, and philanthropy.

Guest and employee experience: Be an advocate for a superior guest and employee experience across all LATAM offices, ensuring that events are memorable, purposeful, and well-executed.

Experience/Skills Required:
6+ years of experience in event and project management, people management, ideally in a B2B, high-tech, or fast-paced environment, with a proven track record in planning and executing large, complex events such as product launches, executive programs, customer service delivery, and trade shows.

Fluency in English is required for effective communication across LATAM and with global teams.

Strong data analysis skills: Comfort in using data to influence decisions, report on event outcomes, and assess performance. Proficient with tools like Google Sheets, Excel, and other data reporting tools.

Vendor management expertise: Proven ability to negotiate, manage and assess event vendors and suppliers, ensuring service excellence while adhering to budgets.

Project management excellence: Ability to prioritize, organize, and manage multiple events and projects simultaneously, often with tight timelines and high expectations.

Hands-on, proactive attitude: A self-starter who takes ownership of tasks, proactively solves problems, and maintains a hands-on approach to executing events, ensuring no detail is overlooked.

Communication skills: Excellent written and verbal communication skills, with experience using collaboration tools like Slack, Teams, Google Chat, or similar platforms.

Proficiency with event technologies: Experience with event technologies (AV, IT tools, and streaming platforms such as Zoom, Google Meets, MS T