
Marketing Manager
2 semanas atrás
Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and imagination, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions that help people look and feel good. There’s much to learn and many to learn from, with more than 16,800 employees around the world to explore ideas and ambitions with.
In Brazil, work with our empowered experts to stretch your skills and unlock opportunities. Every day, your creativity, your personality, and your contributions will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.
**Purpose**:
Manage the product or category innovation within a region, define and implement strategies, and lead assigned marketing activities in order to ensure Givaudan's primary position within the relevant product or category space, according to overall business objectives and global/regional marketing strategy.
Define product or category strategies, priorities, and action plans under supervision
Develop an understanding of the assigned product or category space within the local market
Ensure product or category strategies are included in Account Development Plans and are executed against
Identify needs and opportunities through external and internal analysis
Engage with Sales as assigned to provide marketing support for customers
Partner with Sales and local technical teams to identify growth opportunities and target accounts
Develop relationships with customers and define and execute marketing activities
Ensure the Regional Marketing activity is consistent with and supports Flavour Division and Segment
Branding & Positioning
Lead development of regional product or category concepts and present to target customers
Ensure that customers know and understand our capabilities
Support innovation efforts
Ensure that our products, technology and concepts are relevant and translatable to the customers’ brands & local markets
Support building an ongoing pipeline of customer trend, capabilities and innovation presentations in alignment with global and regional strategic priorities and account plans
Partner with Technical to deliver customer presentations on new technologies to local target customers
Academic Background
University degree in Marketing or related field
Professional Experience
At least 4 years B2B Marketing experience with a strong know how of B2C Marketing in an international environment
Experience in Food and Beverage or related industry an advantage
Technical Skills
Fluent English, other languages a plus
Achieving internal readiness to sample produce new products and technologies
Ability to crystallize clear messages from complex sources and data
Strong influencing skills and comfortable across diverse functional groups
Solid understanding of branding
Ability to plan actively, ensuring sales buy in and securing the required technical support
Strong project management
Excellent oral and written communication ability and presentation skills
At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives.
You work within an inspiring teamwork culture - where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions.
Every essence of you enriches our world.
Diversity drives innovation and creates closer connections with our employees, customers and partners.
Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.
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