Senior Growth Manager

**About us**:
Able empowers individuals to achieve lasting weight goals and optimal health through a personalized program unlike any other. Combining proven science with dedicated 1-on-1 coaching, we go beyond traditional weight loss apps by addressing all aspects of well-being: sleep, nutrition, movement, stress, and medication. Our data-driven approach and expert guidance ensure a tailored experience, while user-friendly technology keeps you connected and supported. Join Able and make a real difference in people's lives, one healthy step at a time.

**About the role**:
Join our team as a Senior Growth Manager and take the lead in optimizing user activation, retention, revenue, and customer lifetime value (CLV) across our product portfolio. We're seeking a data-driven professional to drive continuous product experimentation and iteration, directly influencing Able's revenue targets. If you're passionate about growth and ready to make a significant impact, this role is for you.

**What you'll do**:

- Build a roadmap and take product concepts from ideas through validation, shipping, measurement, and iteration.
- Setting and ensuring KPIs in product-related metrics, such as activation, retention, referrals, revenue, and CLV.
- Maximize landing page, site and funnel experiences by identifying trends, customer insights, opportunities to scale customized experiences, and new areas to test
- Drive the A/B testing program with a focus on implementing strategies that improve conversion rates - install conversion and subscription conversion
- Measure cohort CLV performance by acquisition channel/campaign creating a feedback loop with the marketing team.
- Implementing behavioral psychology methods into the buying funnel to improve conversions and increase ARPU.
- Lead and guide the team in identifying product opportunities, defining product problems, and delivering product solutions throughout the product life cycle.

**About you**:

- 6+ years of growth product management experience, specializing in B2C subscription models.
- Expertise in conversion rate optimization, ideally for a D2C, subscription-based web apps
- Experience in D2C subscription-based industry (ideally health & fitness, entertainment or gaming)
- Strong level of spoken and written English.
- Proficiency in key web analytics tools (e.g. Google Analytics, Posthog, Mixpanel), web testing platforms (e.g. Optimizely, Apptimize, GrowthBook etc.)
- Analytical data-driven mindset with a deep understanding of data visualization techniques.
- Create and review user stories (inc. granular breakdowns, acceptance criteria, QA)
- Expert knowledge of various testing methodologies (A/B testing, multivariate testing, incrementally testing, usability testing).
- Experience as an end-to-end owner of the product development life cycle from inception through planning to launch.
- Experience building products for Web experiences.
- Proficiency in using product management tools such as JIRA, Trello, or Asana
- Proficiency in agile project management methodologies such as Scrum or Kanban.

**Nice to haves**:

- Proficiency in using CRM tools such as Customer.io, Signal and Braze.
- Experience in growth marketing channels such as Google, Meta, and TikTok ads.
- Experience in health tech or digital pharmacy space.

**Location**:
**Benefits**:
Discover the perks of being part of our vibrant team We offer:

- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- **Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- **Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- **Company-provided MacBook**: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth

**Interview Process**:

- Recruiter Screening (40 minutes)
- Technical Interview (90 minutes)
- Final Interview (60 minutes)

**Life at Able**:
At Able, we're more than a team, we're a dynamo; united in pushing the boundaries of health innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.

Li-Remote