Marketing Communications

2 semanas atrás

Greater São Paulo Area, Brasil Novibet Tempo inteiro

We are looking for an aspirated
Marketing Manager
to join our Brazilian Marketing team.

We are looking for an experienced Marketing Manager with strong expertise in ATL media strategy and brand communication skills, capable of leading ATL campaigns, Media KPIs and PR efforts that strengthen Novibet's brand presence in Brazil. This person must combine strategic brand thinking with hands-on media planning and execution oversight, ensuring creative consistency, timely deliveries, and measurable impact.

Main Responsibilities:

  • Lead
    brand strategy and positioning
    , ensuring consistency across all external communication.
  • Oversee
    creative development
    from concept to final assets (video, display, OOH, radio, social).
  • Manage
    ATL media planning & buying
    , working closely with media agencies and broadcasters.
  • Ensure
    on-time delivery of all media and sponsorship assets
    according to contracts and campaign timelines.
  • Oversee
    PR & Communications
    , including press opportunities, influencer relations, and reputation management.
  • Coordinate
    360° integrated campaigns
    with CRM, Product Marketing, and Performance teams.
  • Manage
    brand activations
    and visibility across sports sponsorships and local events.
  • Track
    brand KPIs
    (GRP, reach, SOV, awareness, engagement, traffic uplift).
  • Own
    budget allocation
    and media efficiency, ensuring ROI across ATL, creative, and sponsorship investments.
  • Guarantee adherence to
    advertising regulations and responsible gaming requirements
    .
  • Work closely with
    Data & Analytics
    on brand tracking and post-campaign effectiveness reports.

Requirements

  • 3-5 years of experience in Marketing Communications, Media Planning, or Brand Management within advertising, entertainment, sports, or tech/app-based industries.
  • Proven experience managing ATL media campaigns — TV, OOH, radio and content marketing
  • Solid background in media planning and buying, including working directly with media agencies and large broadcasters.
  • Experience leading annual media planning cycles, defining reach/frequency goals, and optimizing channel mix for efficiency and impact.
  • Deep understanding of creative production workflows — briefing, approvals, and managing agencies or internal design teams.
  • Familiar with PR, influencer marketing, and communications strategies to support campaign visibility.
  • Experience with sponsorship activation and delivery management, ensuring contractual and branding requirements are met.
  • Previous exposure to data-driven campaign evaluation and post-campaign media reporting (e.g., GRP, SOV, ROI, brand lift).
  • Fluency in English is required
    (essential for day-to-day written and verbal communication).

Benefits

Our employees are our most important asset and that's reflected in the way we treat our people We are proud to offer a variety of benefits to support employees, including:

  • Competitive Compensation: Attractive salary and bonus scheme
  • Health insurance: Group health & medical insurance package
  • Meal voucher
  • Top-Notch Equipment: All the tools you need for your role
  • Career Growth: Focused career development, performance management, and training opportunities
  • Inclusive Environment: A welcoming, international, and multicultural team
  • Engaging Activities: Exciting events, sports, and team-building activities

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