Manager, Media Real Time Amplification

Why being part of Coca Cola Latin America?

We're accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Position Overview:

• Develop connections plans across brands/campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints
• Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs
• Control media investment (real vs planned), approving the Agency buying orders in Lumina, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
• Work on Strategic Initiatives that will impact the business on recruiting intenders and neutrals faster.
• Recommend the ideal DMI accordingly to past learnings, business needs and studies outputs.
• Constantly checking and reporting to current status of our brand presence in the various channels: Copy Rotation, Kids Policy, productivity, Brand Safety, among others.
• Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries in Latin America.
• The Media Planner will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.
• Ensure that we have one presence, one voice and one calendar for our brands in all the various social media channels, that are connected to global strategies and guidelines as well as relevant to the OU
• Be the main contact point for social media partners (Meta, Google, TikTok, etc) at a country level
• Work closely/in partnership with E2E team
• Establish a routine with the crisis management team in order to solve potential issues in social media in a timely manner
• Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social withing the OU

Function Related Activities/Key Responsibilities:

• Deep understanding of the evolved media landscape and e-commerce
• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
• Ability to work in Agile cross-functional teams
• Media Planning Strategy, social media and Real Time Experience (5 years)
• Experience working on agencies and technology vehicles is preferred
• Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and story doing
• Fluent English and Portuguese required;

Functional Skills:

Mastery Of (Required)

• Media Strategy
• Social Media
• Digital Marketing
• Influencers
• Real Time Amplification

Broad Expertise In (Good To Have)

• Brand Strategy
• Agile Ways Of Working

Communication Focus

• Role will require frequent communication with OU Consumer and Shopper Media lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams, Global IMX team;
• Role will also interact frequently with external parties, particularly agencies and media companies

Skills

Social Media Channels; Social Media; Media Strategies; Media Buying; Social Media Marketing; Communication; Marketing Communications (MarCom); Business; Integrated Marketing

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.