Senior Manager, Media Planning

Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

September 30, 2025

Shift:

Job Description Summary:

Position Overview:

Why being part of Coca-Cola Latin America?

We're accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

Focus, Scope, & Impact: 

• The Media Planning Sr Manager will: 

• Develop connections plans across brands/campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints 

• Coordinate media buying with Mkt PS (procurement), making sure TCCC is performing an efficient buying and receiving maximum value out of the negotiations. 

• Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs 

• Control media investment (real vs planned), approving the Agency buying orders in Lumina, shifts and invoices and recommending corrective actions when necessary.  Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.  

• Support all the auditing processes with media-related questions.

• Design, develop and work on Strategic Initiatives that will impact the business on recruiting intenders and neutrals faster.

• Recommend the ideal DMI split by brand and channel to all of our portfolio of brands (since ABP planning till all the budgets revisions needed).

• Constantly checking and reporting to current status of our brand presence in the various channels: Copy Rotation, Kids Policy, productivity, Brand Safety, among others.  

• Partner with PS to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU.

• Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries in Latin America. 

• The Media Planner will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams. 

Experience  

• Media Strategy, Planning and buying experience years) 

• Experience working in agencies and or media vehicles is preferred 

• Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and story doing with clear results

Work Focus 

• Ability to provide input to brand & creative strategy at category level 

• Deep understanding of the evolved media landscape and e-commerce  

• Develop gameplan as LATAM media dupla of the E2E responsible for the category

• Expertise in working with different external partners (i.e.: agencies, media partners, influencers) 

• Ability to work in Agile cross-functional teams and be adaptable

Communication Focus  

• Role will require frequent communication with OU and Regional Media-E2E and teams, OU IMX lead, OU Category teams, Frontline Marketing lead and teams, Global Media IMX team, Franchise and Bottlers; 

• Role will also interact frequently with external parties, particularly agencies and media companies 

• English and Spanish are required languages;

KEY KNOWLEDGE REQUIREMENTS 

MASTERY OF (REQUIRED) 

• MEDIA STRATEGY, PLANNING AND IMPLEMENTATION

• DIGITAL MARKETING  

• AUDIENCE PLANNING​

BROAD EXPERTISE IN (GOOD TO HAVE) 

• BRAND STRATEGY 

• AGILE WAYS OF WORKING 

Skills:

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Digital Media, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Media Advertising, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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