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About Us
Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to transform food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage. Our story began in 2023 in Hong Kong, China, where we became an industry leader in under a year. Building on that momentum, we entered Saudi Arabia in 2024 and soon expanded to over 20 cities. In 2025, we accelerated further, launching in Qatar, Kuwait, and the UAE within a remarkable 40-day span. This was followed by our entry into Brazil, progressing from a pilot in Santos and São Vicente to an official launch in São Paulo, with more destinations ahead.
What You'll Do
Traffic Resource Management: 1.Responsible for the overall strategy and daily operation of various in-platform traffic resources (e.g., banners, prime positions, feed streams, etc.). 2.Collaborate with product, content, design, and other teams to drive content planning and execution for resource positions, improving exposure efficiency and click-through conversion. 3.Continuously optimize resource usage efficiency and maximize traffic ROI through methods such as A/B testing and click-through rate analysis. Self-Owned Traffic Tools Exploration and Operation: 1.Build and operate a variety of self-growth tools such as viral growth, incentives, and recommendations to enhance the platform's ability to acquire its own traffic. 2.Develop user engagement pathways and incentive mechanisms for different user scenarios, driving actions such as sharing, inviting, and forwarding. 3.Analyze tool usage data to identify growth bottlenecks and continuously iterate on product features and operational strategies. Data Analysis and Performance Evaluation: 1.Establish a core metrics system for traffic distribution and conversion performance, conducting real-time monitoring and attribution analysis. 2.Regularly produce analysis reports on strategy execution, key resource position performance, and user behavior trends. 3.Provide traffic scheduling optimization recommendations based on data insights, and standardize strategies for continuous improvement.
What We Need From You
Educational Background Bachelor's degree or higher; preference for degrees in engineering, business, or related fields. Graduates from top-tier universities (domestic or international) are preferred. Work Experience Over 5 years of experience in traffic operation, content distribution, growth product management, or related areas in internet platforms. Experience in e-commerce, O2O, or local services platforms is a plus. Overseas experience in internet product roles is preferred. Familiar with in-platform resource management logic and has a systematic understanding of user growth funnels. Professional Skills Proficient in using data analysis tools, with strong data sensitivity. Hands-on experience in traffic distribution strategies, content efficiency evaluation, and A/B testing design. Strong cross-functional collaboration and project management skills, results-oriented with excellent execution capability.
What Makes This Role Exciting
At Keeta, there is a rapidly growing business and a broader international perspective.You will gain rich work and life experiences, alongside like-minded partners on this journey.You will not only be a witness but also a participant and creatorEvery step you take will add a vibrant chapter to Keeta's story;Every dream you have will take root and bloom here, shining brightly