Media Sr Analyst

Company Overview:

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world's leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

Team Overview:

We're looking for a Media Data Analyst to join our Brand & Media team, playing a key role in analyzing data, consolidating reports, and generating insights that drive smarter media and business decisions.

This role will be responsible for transforming complex data sets into clear, actionable recommendations, supporting strategic decision-making and improving the efficiency of our media investments across online and offline channels.

Role Responsibilities:

• Consolidate and standardize media reports, ensuring accuracy, consistency, and reliability of data from multiple sources.
• Analyze media performance (brand campaigns) to generate insights that guide strategy, optimization, and investment decisions.
• Translate data into storytelling and actionable recommendations for brand and business growth.
• Partner with internal teams (Brand, Insights, Data, Lead agency media hub) and external agencies to track results and evaluate ROI and efficiency.
• Build and maintain dashboards, historical performance databases, and benchmarks to support ongoing decision-making.
• Participate in monthly closings and campaign reviews, contributing to data-driven discussions and strategic learning loops.

Role Qualifications:

• Marketing Skilled Practitioner: applies marketing and media fundamentals in daily analysis and reporting.
• Marketing Data Driven: tracks KPIs and identifies opportunities for media and investment optimization.
• Marketing Go-to Analyst: serves as a reference for interpreting results and extracting key learnings.
• Precision Marketing Strategist: integrates media data with business outcomes to improve decision quality.
• Intermediate Marketing Manager: collaborates effectively with cross-functional teams, delivering structured and insightful presentations and reports.
• Bachelor's degree in Marketing, Communication, Administration, Statistics, or related fields.
• +4 years of experience in media analytics, data analysis, BI, or media planning.
• Strong analytical skills with proficiency in Excel, Power BI, or Google Data Studio.
• Knowledge of media platforms (Meta, Google Ads, Tiktok, etc.) is a plus.
• Excellent ability to synthesize data, tell stories through numbers, and communicate insights clearly.
• Detail-oriented, curious, and proactive in identifying improvement opportunities.

EEO Statement:

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).

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