Senior Field Marketing Manager, LATAM

2 semanas atrás

Sao Paulo Brazil Hybrid Mixpanel Tempo inteiro R$90.000 - R$120.000 por ano

About the Role

Mixpanel is seeking a LATAM Field Marketing Manager to lead the development and execution of field marketing programs that will drive early-stage pipeline to late-stage in our start-up, mid-market, and enterprise segment. This person will help to build community with our practitioners at start-ups and develop long-term partnerships with executives in mid-market and enterprises. Proactively engage our partner ecosystem to get in front of our shared customer base.

We're looking for a strategic marketer with a strong track record of building and executing field marketing programs, and the ability to work in partnership with the sales, partner, customer, product, and global marketing teams. You will develop a deep understanding of our ideal customer profile and the value that Mixpanel brings to our customers and community.

Responsibilities

  • Collaborate with the marketing, sales, and regional teams to build and execute a strong field marketing strategy that fills the top of the funnel pipeline, using a variety of tactics including on and offline events, local campaigns (e.g. ABM), and co-marketing with partners
  • Track, measure, and share the impact of every program related to our overall GTM strategy.
  • Manage overall budget and LATAM activity calendar for the fiscal year.
  • Work closely with customer success org, ensuring we always include and invite happy brand advocates to participate in our field programs.
  • Be an advocate for the field and help the rest of the marketing department understand their priorities.
  • Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support.
  • Work closely with our partnerships team to build strong co-marketing relationships within our technology, resell and solution partners to execute co-selling campaigns, joint events and regional field sales campaigns
  • Contribute actively to the global field marketing organization, sharing key learnings, best practices and creation of shared processes and content

We're Looking For Someone Who Has

  • At least 6 years relevant Field Marketing experience in a B2B SaaS environment
  • Ability to develop close, trusting relationships with sales as well as collaborate effectively with marketing, your regional counterparts, and the product team
  • You have experience executing creative, impactful field marketing programs for executives and technical teams
  • You take pride in everything you and your team do—quality, creativity, execution, productivity, and balance
  • Is proactive and excellent at designing and executing demand generation activities, with a track record of delivering results
  • Strong stakeholder communication and management skills
  • You operate with a sense of urgency and hustle, and have a high level of intellectual curiosity
  • Organized and detail-oriented, but adaptive to new learnings.
  • Has a solid understanding of business management and operations, including finance/revenue/pipeline principles
  • Data-driven and is focused on tracking, measuring and analyzing activity performance and ROI

Bonus Points For

  • Leadership and previous management experience
  • Full Stack Marketing experience including digital
  • Experience in the analytics industry, or a similarly technical B2B vertical
  • Specialization in any of the following: on/offline events, partner marketing, customer retention/virality programs, or ABM

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