Head of Customer Engagement and Omnichannel Strategy
Há 3 dias
Este Head será responsable de liderar proyectos estratégicos enfocados en mejorar la performance, automatización e integración de los canales de distribución (digitales y tradicionales) de la compañía.
Responsabilidades Principales:
- Liderar y gestionar proyectos de transformación punta a punta, incluyendo CRM, integración de call centers y plataformas omnicanal.
- Coordinar equipos multidisciplinarios (marketing, IT, operaciones, producto y ventas) garantizando la entrega en tiempo, forma y presupuesto.
- Supervisar la ejecución de campañas omnicanal, alineadas a los objetivos de marca y performance.
- Monitorear y reportar métricas de desempeño del proyecto
- Apoyar la implementación de nuevas herramientas y plataformas digitales
- Colaborar con equipos regionales y globales para alinear reporte de las iniciativas
o Construir un modelo omnicanal E2E que facilite la interacción, cotización y compra de pólizas.
QualificationsRequisitos del Cargo:
- Título universitario en Marketing, Administración, Ingeniería o carreras afines.
- Mínimo 5 años de experiencia en seguros o servicios financieros.
- Experiencia comprobada en gestión de proyectos, metodologías ágiles y coordinación transversal.
- Conocimiento sólido de los canales de distribución en seguros (Bancaseguros, D2C, Partners y Call Centers).
- Excelentes habilidades de comunicación y presentación en inglés y español
Deseable:
- Certificación PMP o Agile (Scrum Master)
- Conocimiento del ciclo de vida de productos de seguros y diseño de customer journeys
- Dominio avanzado de Excel y documentación de proyectos
Competencias Clave:
- Pensamiento estratégico y orientación a resultados
- Liderazgo y colaboración transversal
- Comunicación e influencia ejecutiva
- Adaptabilidad en entornos digitales cambiantes
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