Growth Product Manager

Há 2 dias


São Paulo, São Paulo, Brasil Instacarro Tempo inteiro R$80.000 - R$120.000 por ano

Sobre a Vaga

Estamos buscando um Growth Product Manager Pleno/Sênior para liderar nossa captação de consumidores através de automação inteligente e experiências personalizadas. Como empresa C2B, você será responsável por construir funis escaláveis que conectem consumidores aos nossos produtos.

Principais Responsabilidades

Captação e Conversão

  • Projetar funis que maximizem volume e qualidade de leads

  • Desenvolver onboarding personalizado e otimização de conversão

  • Criar experimentos A/B para jornada do consumidor

Automação e IA

  • Construir automações em N8N para nutrição de leads

  • Implementar chatbots para qualificação e direcionamento

  • Desenvolver pontuação automatizada e personalização por IA

Produtos e Receita

  • Identificar oportunidades de novos produtos

  • Desenvolver MVPs para monetização C2B

  • Criar fluxos de upsell e otimizar LTV

Implementação Técnica

  • Implementar landing pages com ferramentas low-code

  • Escrever consultas SQL para análise e otimização

  • Integrar marketing automation com dados de produto

  • Criar dashboards de monitoramento

Requisitos Necessários

Experiência:

  • 3-6 anos em Gestão de Produto com foco em aquisição e receita

  • Cases de aumento de volume e qualidade de leads

  • Produtos digitais que dependem de aquisição em escala

Ferramentas:

  • N8N: Workflows, integrações de API, automações

  • Low-code: Framer, Webflow ou Unbounce para landing pages

  • CRM: Salesforce, HubSpot, ou Pipedrive

  • Analytics: Amplitude, Mixpanel, Google Analytics e SQL

  • IA: ChatGPT API, Dialogflow, prompt engineering

  • Experimentação: Design e interpretação estatística

Requisitos Desejáveis:

  • Python ou JavaScript básico

  • Arquitetura webhook e integração de dados

  • Data warehousing (BigQuery, Snowflake)

  • Aquisição em marketplaces/plataformas

  • Gamificação e programas de incentivo

  • Psicologia do consumidor

  • Campanhas de performance

  • Ambiente startup/scale-up

  • Conformidade GDPR/LGPD

  • Unit economics e modelagem LTV

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**Somos uma empresa que valoriza diversidade e experimentação inteligente. Ideal para PMs que querem impactar crescimento C2B através de tecnologia de ponta.


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