B2B Marketing

Job Title:
B2B Marketing & SMB Manager LATAM
| Samsung Electronics

Highlights
:

• Location: São Paulo - SP
• Type of contract: Permanent contract, Full time
• Work Modality: On Site

Who are we?

Samsung Electronics has grown into one of the world's leading technology companies, recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation.

Our company's success reflects the determination and talent of our people, aligned with our key corporate values: People, Excellence, Change, Integrity, and Co-prosperity. Our mission is to help people achieve the impossible.

We are inspired by what people want to accomplish in their lives and work to create products that empower them in new ways. This drive fuels our innovation.

Join us at Samsung and find your opportunity to do what you can't.

Looking for more? Visit our website

or our career page
HERE

Job Description

The
BIO Manager for BI, B2B Marketing and SMB
in the LATAM Regional Office will be responsible for leading the development, alignment and execution of
Business Intelligence (BI)
strategies,
B2B Marketing
initiatives, and
SMB growth programs
across all subsidiaries in Latin America.

This role demands
continuous and structured engagement with the leadership and operational teams
in every subsidiary, ensuring strategic alignment, execution excellence, and measurable results. The position requires cross-functional coordination with AC, EB and MX B2B teams, as well as DTC and Customer Service, to drive
One Samsung
solutions, foster a data-driven culture and enhance Samsung B2B market competitiveness.

Key Job Responsabilities

Strategic Leadership & Regional Alignment

• Development and implementation the
  BIO strategy
  for BI, B2B Marketing, and SMB, in all LATAM subs, across all Biz Areas, in alignment with LATAM & HQ strategic direction.
• Translate regional priorities into
  clear execution roadmaps
  for subsidiaries, ensuring consistent understanding and adoption.
• Lead
  strategic alignment sessions
  with LATAM Biz Areas Leaders, Subs HoDs and key stakeholders.

Business Intelligence (BI) Leadership

• Design, create and launch BI frameworks/dashboards to track performance in AC, EB, and MX B2B businesses consolidating internal sources as GSCM, Salesforce (for results, channel & pipeline management) and external sources as importation and project databases (for market intelligence and strategy deployment).
• Partner with subsidiary HoDs to ensure
  data accuracy, consistency and development of related action plans
  , providing
  fact-based recommendations
  to subsidiaries to optimize decision-making and strengthen project-winning ratios.

B2B Marketing Strategy

• Develop
  LATAM B2B marketing & communication plan
  for integrated offerings, aligning and supporting the execution at each subsidiary level.
• Coordination with
  HQ Marketing, B2B Integrated Offering Center (BIOC), LAO Marketing, LAO PR
  & local marketing agencies to manage
  regional content creation
  , including branded contents, case studies, sector-specific white papers, SNS contents to consolidate/strengthen Samsung B2B market positioning.

SMB Management

• Lead the SMB growth plan for LATAM,
  coordinating with DTC, CS and subsidiary B2B teams
  .
• Implement best practice sharing forums among subsidiaries to replicate high-performing SMB initiatives.
• Support subsidiaries
  SMB strategies
  related to Affiliates Program & B2B Partnerships.

Subsidiary Collaboration & Performance Monitoring

• Maintain
  structured engagement with all subsidiaries
  through regular calls and/or visits, fostering a
  collaborative culture
  , ensuring fluid communication, transparent reporting and quick escalation of needs or opportunities.
• Track regional KPIs for B2B Marketing and SMB across all subsidiaries and prepare
  executive-level reports
  for LATAM leadership and HQ, highlighting achievements and recommended improvement actions.
• Monitor budget allocation and ROI for regional and local marketing campaigns and SMB programs.

Requirements

• Bachelor's degree in Engineering, Business Administration, Marketing, Data Analytics or related fields. MBA preferred.
• Experience
  in regional or multi-country B2B leadership roles, with proven success in BI & Marketing.
• Experience in
  engagement and alignment
  & conducting multi-disciplinary task forces with measurable impact on business performance.
• Proficiency in BI platforms (Power BI, Tableau), CRM tools (Salesforce) and marketing KPIs.
• Fluency in English is a must.
• Spanish is desirable.

Why is Samsung Electronics the place to be?

Join a Global Team

Work with a dynamic and diverse team, constantly interacting with different cultures.

Tackle Big Challenges

Our history is built on overcoming challenges and striving for excellence. Join us in pushing the boundaries of technology and innovation.

Shape the Future

Collaborate in an open, innovative environment where your ideas come to life, creating products that redefine the future.

Make an Impact

Contribute to groundbreaking technologies that improve lives and support communities worldwide. At Samsung, your work truly makes a difference.

Benefits
:

• Comprehensive health and wellness programs
• Professional development opportunities
• Opportunities for career advancement
• Global networking and collaboration