Lead Director, Digital Product

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

CVS Health / Aetna

Transforming health care, championing mental wellness.

CVS Health and Aetna are driving a bold digital agenda to empower millions on their journey toward better health. We are building innovative digital solutions to make care more accessible, integrated, and reliable—and we're seeking leaders who are passionate about making a real difference, especially in mental health.

Role Overview

As Lead Director, Digital Connected Care with a specific focus on Mental Health, you will act as the strategic product owner championing holistic health solutions. You will guide multiple product teams to develop, launch, and evolve digital products that improve mental wellness, reduce cost of care, and impact life expectancy across diverse populations.

You will lead the mental health pillar, leveraging deep awareness of current trends, market-leading digital tools, and the broader impact of mental health on overall well-being and health economics. Your work will enable the migration to a new platform, drive widespread user and partner adoption, and steer stakeholder engagement with empathy and expertise.

Key Responsibilities

Product Leadership, Vision, and Strategy

• Define and communicate a product vision that prioritizes mental health awareness and accessibility, aligning digital innovation with enterprise goals for better health outcomes.
• Stay informed of market-leading digital mental health tools; evaluate solutions for integration and value, staying ahead of market trends and evolving technology.
• Translate insights from mental health research—cost of care, life expectancy, socioeconomic impacts—into product strategies and initiatives.
• Work hand-in-hand with the "Five in a Box" team (Business GM, Design, Engineering, Data/Analytics) and external partners to drive impactful investment decisions and business cases.
• Intentionally weave mental health improvements into product OKRs and key results, ensuring outcomes measurably enhance quality of life and reduce healthcare cost.

Delivery Excellence & Agile Execution

• Own and prioritize team backlogs, balancing feature delivery with technical improvements for maximum health impact.
• Lead agile ceremonies and PI Planning to foster transparency and incremental learning.
• Translate real-time feedback from users—patients and clinicians—into meaningful product iterations.
• Oversee smooth product launches, ensuring that adoption strategies and learning loops actively engage customers in mental health pathways.

Performance, Growth, and Digital Value

• Leverage a robust set of digital adoption metrics including:
  • Engagement (active users, logins, time spent)
  • Adoption rates (by cohort and channel)
  • Feature utilization (completion rates, pathway drop-offs)
  • Clinical outcomes (care navigation, symptom reduction, recovery milestones)
  • Economic impact (cost of care reduction, improved EHR integration, claims trends)
• Track technical metrics—site speed, API performance, reliability—to ensure seamless access to mental health support.
• Monitor and communicate how digital interventions translate to better care (faster triage, improved follow-up, accessible therapy), stronger outcomes (app ratings, satisfaction surveys, clinical benchmarks), and value for our customers.
• Coach, mentor, and enable teams to use data for continuous improvement, ensuring every feature drive measurable wellbeing.

Stakeholder Engagement, Market Leadership, and Communication

• Serve as the visible leader for mental health products—internally and externally—bridging partnerships across business, clinical, and technology communities.
• Stay current with regulatory changes, market disruptors, and competitive innovations in mental health tech.
• Ensure business strategies and health outcomes are understood and championed by product teams.
• Collaborate with Customer Insights, clinical experts, and commercial partners to shape effective outreach, engagement, and retention strategies.

Team Development & Culture

• Recruit and cultivate top talent—those who bring diverse perspectives, high emotional intelligence, and demonstrated passion for mental health.
• Foster a culture where mental health is openly discussed, performance metrics are transparent, and team members are active champions of customer wellness.
• Champion team wins, provide actionable feedback, and invest in career growth focused on digital health innovation.

Required Qualifications

• 10+ years' experience in Product/Program Management in digital health, with a strong record of delivering consumer-facing solutions.
• 7+ years of experience leading complex teams and programs, with a passion for leveraging technology to solve health challenges.
• 7+ years of leadership experience with building, coaching, and enabling high-performance, mission-driven teams.

Preferred Qualifications

• Expertise in digital mental health tools, apps, and online therapy platforms; awareness of regulatory and privacy standards.
• Experience in mental health, behavioral health, or patient engagement—either at a health plan, provider, or digital health company.
• Strong negotiation, collaboration, and analytical skills—able to drive cross-functional teams through ambiguity.
• Proven track record in translating digital engagement data into actionable health and business outcomes.

Education: Bachelor's degree or equivalent experience required.

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company's equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit 

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.