CRM & Growth Manager - Latam

Há 4 dias

Brasil iTalent PLUS Tempo inteiro R$60.000 - R$120.000 por ano

Location: Remote
Language: Native Brazilian Portuguese (Fluent English required)
Employment Type: Contractor

About the Company

Our client is a fast-growing online sports betting and casino operator dedicated to delivering a fun, safe, and engaging experience for players across Latin America. As part of their ongoing expansion, they are seeking a CRM & Growth Manager to drive player engagement, retention, and reactivation through localized and data-driven CRM strategies.

Role Overview

The CRM & Growth Manager will take ownership of the player lifecycle, designing and executing targeted CRM campaigns to increase engagement and long-term value. The successful candidate will collaborate with cross-functional teams across marketing, product, and data to deliver effective promotional and communication strategies tailored to the Brazilian market.

This is an excellent opportunity for a mid-level CRM professional with hands-on experience in online gaming promotions and a strong understanding of player behavior within the Latin American market.

Key Responsibilities
  • Plan, build, and manage multi-channel CRM campaigns (email, SMS, push, onsite, and in-app messaging) focused on retention and reactivation.
  • Design and localize promotional offers and bonuses to suit player preferences and market trends.
  • Monitor and analyze campaign performance, applying data insights to improve engagement and ROI.
  • Work closely with central marketing and product teams to align CRM activities with commercial and promotional objectives.
  • Manage player segmentation and develop personalized, data-driven communication strategies.
  • Identify and capitalize on cross-sell and upsell opportunities based on player behavior analysis.
  • Ensure all campaigns comply with local regulations and responsible gaming standards.
  • Contribute to the wider growth strategy across Latin America by sharing market insights and best practices.
Requirements
  • Native-level Brazilian Portuguese and fluent English (Spanish is an advantage).
  • 2–4 years of CRM experience within the online gaming, sportsbook, or casino industry.
  • Proven track record in designing and executing promotional CRM campaigns that drive player engagement and retention.
  • Strong analytical and strategic thinking skills, with the ability to make data-driven decisions.
  • Experience with CRM platforms
  • Deep understanding of player segmentation, lifecycle marketing, and bonus mechanics.
  • Creative mindset with excellent attention to detail and a passion for player engagement.
  • Having a technical and analytical background, able to measure performance
  • Ability to lead and manage people
  • Experience managing CRM campaigns across other LATAM markets.
  • Familiarity with A/B testing, marketing automation, and campaign optimization tools.

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