Social Media Manager

Há 6 dias

São Paulo, São Paulo, Brasil Brilliant Gaming L.L.C. Tempo inteiro

We are seeking a proactive and creative
Social Media Manager

with hands-on experience in the
iGaming industry

. This role is responsible for planning, producing, and executing content strategies across
digital social media platforms

, and emerging social platforms. The ideal candidate excels in fast-paced environments, can deliver high-volume content on short notice, and understands how to localize messaging for the Brazilian audience. This role requires close coordination with in-house influencers, creators, designers, and the performance marketing team.

Role: Social Media Manager (iGaming)

Key Responsibilities:

· Develop weekly and monthly content calendars for all social platforms.

·      Plan content themes aligned with campaigns, promotions, sports events, product launches, and market trends.

· Optimize content style for each platform (short-form, reels, stories, live, long-form).

·       Work closely with in-house influencers, streamers, editors, and designers to produce videos, reels, posts, banners, and short-form content.

· Prepare creative briefs for designers to ensure fast turnaround.

· Generate ideas for creative, engaging, platform-optimized content.

· Publish and manage daily posts, stories, live streams, and short videos.

· Support paid acquisition campaigns with social-first creatives.

· Coordinate influencer content schedules and ensure consistent output.

· Monitor comments, messages, and audience behavior across all channels.

· Improve engagement using polls, quizzes, challenges, and interactive formats.

· Track KPIs such as reach, engagement rate, follower growth, video retention, CTR, and conversions.

· Analyze results and adjust strategy based on insights.

· Work with analytics teams to evaluate traffic quality and support revenue-driving initiatives.

· Ensure all posts comply with iGaming advertising rules and responsible gaming requirements.

· Maintain consistent brand voice and visual style across platforms.

Qualifications and Requirements:

· years of social media experience in iGaming, sports betting, entertainment, or mobile gaming.

· Strong understanding of Brazilian social media trends and platform behavior.

· Ability to create high-volume content under tight deadlines.

· Experience managing influencers, creators, and design workflows.

· Knowledge of short-form video production.

· Fluent Portuguese; basic English preferred.

Preferred Skills:

· Experience managing large community pages or high-follower brand channels.

· Ability to ideate and script creative video concepts.

· Familiarity with editing tools

· Understanding of sports culture and iGaming community behavior.

· Comfortable working in a fast-paced, rapid-iteration environment.

What We Offer:

  • A competitive salary and comprehensive benefits package.
  • Significant opportunities for professional development and career advancement in a fast-growing company.

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