Head of Marketing

Há 12 horas

São Paulo, São Paulo, Brasil BetWarrior Tempo inteiro

JOIN OUR TEAM

BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.

With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first.

Great people, bold ideas, and a sharp focus on user experience set us apart

We operate in a highly competitive industry—innovation, speed, and execution are critical to our success. We're now entering a phase of accelerated growth and are looking to professionalize our delivery function. That's where you come in.

We're looking for a Head of Marketing to help lead the marketing strategy in Brazil and ensure the effective execution of the local plan, working closely with the central Media, Affiliates, Performance, Social Media, Sponsorships, and CRM teams.

In this role, you´ll:

  • Design and implement the marketing plan for the local market, aligned with the company's global strategy.
  • Be the owner of the communication between the needs of the local market and the central teams (Performance, Social Media, Sponsorships, and CRM).
  • Thrive amidst dynamic changes and fast-paced decision-making to make BetWarrior the first to exploit business opportunities.
  • Supervise the correct execution of local campaigns and activations, ensuring impact on acquisition, engagement, and brand positioning in a highly competitive market.
  • Conduct market and competitor analysis to identify trends, opportunities, and risks in the online betting industry.
  • Develop and present local benchmarks on brand positioning, acquisition strategies, and competitor performance.
  • Manage the local marketing budget and optimize investment to maximize ROI.
  • Identify growth opportunities and differential activations relevant to the local audience.
  • Represent the voice of the local market in the development of global/regional campaigns.
  • Monitor and report campaign results, identifying insights to improve market effectiveness.
  • Manage local providers (agencies, media, influencers) and coordinate ATL/BTL actions according to the business needs.

We're looking for someone who brings:

  • Graduate degree in Marketing, Advertising, Business Administration, or relevant fields.
  • Minimum of 5 years of experience managing marketing operations for Brazilian markets in fully digital industries such as online betting, gaming, fintech, digital products or e-commerce.
  • Previous experience coordinating with regional and global teams in matrix structures.
  • Solid knowledge of market analysis, consumer trends, and competitive benchmarking.
  • Strong experience with performance campaigns, social media, CRM, and brand activations.
  • Polished leadership, communication, and management skills to drive powerful conversations with internal and external stakeholders.
  • Proficient language skills in English and/or Spanish, both written and verbal.

We expect every team member to live our values:

Accountability & Ownership – Take charge, own your craft

Reliability – Deliver with quality and consistency

Teamwork – Collaborate, challenge, and grow together

Winner Spirit – Compete with purpose and grit

Wellbeing – Build a career that energizes you

Curiosity & Innovation – Keep questioning. Keep improving

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