Senior SEO Specialist

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The Role You'll Play:
At ClassPass, search isn't just about rankings — it's about creating discovery moments. Whether someone's searching on Google, asking a chatbot, scrolling TikTok, browsing the app store, or exploring what's next in wellness, you'll make sure ClassPass is there. We're looking for someone who's technically strong, curious, and ready to think creatively about how people search and where discovery happens across Google, app stores and AI platforms.

• Lead the global SEO vision for ClassPass, connecting Consumer, Partner, and Corporate audiences with the right experiences at the right time
• Go beyond Google — design discovery strategies for AI platforms, app stores, voice search, YouTube, TikTok, and other emerging channels
• Drive cross-functional initiatives from technical audits to AI-informed content strategies, ensuring scalable, ethical, and modern practices
• Partner with engineering, product, and content teams to translate complex SEO needs into clear roadmaps that fuel measurable organic growth
• Champion search trends and shifts internally, guiding teams on how to adapt and stay ahead
• Own and evolve our App Store Optimization (ASO) strategy, from keyword targeting to creative testing, to improve visibility and conversions
• Track, analyze, and share results that tie directly to business impact, inspiring ongoing optimization

Experience You Bring:

• 4–6 years of hands-on SEO experience, with deep expertise across technical, content, and authority pillars
• Strong communicator who can turn complex SEO concepts into clear, actionable insights and connect metrics to business goals
• Curiosity and adaptability — you experiment with how AI, voice, chat, and social discovery are shaping the future of search
• Knowledge of international SEO and localization best practices, including ccTLDs and multilingual strategies
• Advanced analytics skills, fluent in tools like GA4, GSC, Ahrefs, OnCrawl, Looker/Tableau, or similar
• A proactive, resourceful approach to project management, thriving in cross-functional environments
• (Bonus) Experience managing enterprise SEO for sites with millions of pages
• (Bonus) Expertise in app store optimization

Have we piqued your curiosity?
Sound like the role for you? We'd love to hear from you Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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