Lifecycle Marketing Campaigns Manager

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world's leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid Team Overview

At 99Food, we're building a bold and performance-driven Growth Marketing team to reshape how users engage with food delivery. As the Lifecycle Marketing Campaigns Manager, you'll be the strategic lead for end-to-end promotional campaigns — from in-app activations to offline and digital conversion tactics. This role sits at the intersection of brand, performance, and product — owning the planning and execution of user-facing campaigns that directly drive acquisition, engagement, and retention.

Role Responsibilities

• Leading the development, execution, and optimization of integrated campaigns across channels and touchpoints — including in-app placements, paid digital, affiliate, and CRM — to drive conversion and user growth.

• Building full-funnel promo campaigns and performance stunts that balance short-term ROI with long-term user loyalty.

• Partnering closely with Product, Brand, Commercial, and Data teams to create coordinated campaign plans tied to feature launches, market opportunities, and exclusive promotions.

• Acting as the strategic owner of the promo calendar, aligning lifecycle activities with broader marketing and business objectives.

• Using funnel analysis and performance insights to identify friction points and build marketing initiatives that move users through awareness, trial, and reactivation.

• Overseeing creative and messaging development with a test-and-learn mindset, ensuring consistency and impact across all assets and formats.

Role Qualifications

• 6 years of experience in campaign marketing, lifecycle or growth, ideally in tech, marketplaces, or retail.

• A deep understanding of how to structure and optimize multichannel campaigns that drive measurable results.

• Experience launching campaigns across owned and paid media — especially in-app, push, email, digital, and social channels.

• Strong analytical skills and the ability to turn performance data into actionable marketing strategies.

• Excellent stakeholder management and leadership skills in cross-functional environments.

• A passion for creating campaigns that are as creative as they are data-driven.

• Fluency in Portuguese and English.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD). I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on

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