Lifecycle Marketing Operations Specialist

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The role you'll play
You'll be the tech-savvy engine behind our Lifecycle Marketing team - streamlining tools, automating smarter, and turning strategy into seamless execution. From day-to-day campaign building to long-term systems thinking, you'll bring clarity, structure, and innovation to how we reach, retain, and re-engage consumers across channels. You'll partner closely with Product, Engineering, BI, and Pricing to turn business goals into reality through powerful marketing technology.
This is a one-year contract position covering for somebody on leave.

• Own the setup, quality, and performance of transactional and API-triggered communications, ensuring high standards with zero errors
• Design, test, and launch campaigns across email, push, and in-app channels with a focus on technical excellence and business impact
• Translate audience strategies into actionable segmentation logic and automation within platforms like Braze and other martech tools
• Identify opportunities to optimize how we use marketing technology to drive acquisition, retention, and reactivation
• Lead QA for Lifecycle campaigns and troubleshoot bugs or blockers with minimal oversight
• Collaborate across teams to implement recommendation models and other dynamic personalization strategies
• Reconcile and analyze cross-platform data to validate performance, improve targeting, and unlock new insights
• Drive system improvements and process documentation to keep our tech stack—and team—running efficiently

The experience you bring

• 2+ years of hands-on experience in marketing technology or CRM operations
• Expertise in email service platforms like Braze or HubSpot, with a deep understanding of segmentation and automation
• Working knowledge of HTML, CSS, and SQL with the ability to troubleshoot and customize independently
• Strong Excel skills (pivot tables, VLOOKUP, SUMIFS) and comfort navigating complex data sets
• A knack for turning technical challenges into simple explanations for non-technical partners
• Experience designing and analyzing A/B tests with a focus on lifecycle metrics like CTR, opt-outs, and conversion
• Clear, confident communication style and proven success working cross-functionally with Engineering, Product, and BI
• B2C marketing experience is a strong plus

Have we piqued your curiosity?
Sound like the role for you? We'd love to hear from you Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at Playlist, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our
California Applicant Privacy Notice
or
International Applicant Privacy Notice
(as applicable).