Regional Content Strategy Manager, LaTam

Responsibilities
About the Team

The LATAM Content Strategy team is responsible for understanding the scenarios of LATAM markets in and off-app to build data-driven guidance for regional and local teams to act in the elevation of TikTok's content ecosystem for our users, creators and partners.

About The Role

This is a critical role that requires a strong collaboration with global teams and other regions to communicate and align strategies around content. This role will work closely with local operations teams to constantly understand pain points, provide insights and adjust strategies to day-to-day realities around content supply and the broader creator ecosystem.

Responsibilities

• Work through in-app and off-app data-based analysis to generate relevant insights to drive strategic decisions and guide operations to grow and strengthen our content ecosystem

• Provide market insights and vision by building demographic analysis with focus on digital users, regional particularities, content consumption habits and opportunities

• Provide guidance over growth needs and opportunities for specific content categories based on in-app demand and supply data and qualitative understanding of our content offer

• Drive creator contribution content and quality growth by understanding account cohorts behaviour, needs and opportunities helping local teams focus on actions the impact creator satisfaction, performance and retention.

• Evaluate past activities ROI for future budget and investment guidance

• Work in collaboration with headquarters data analytics team to build complex analysis for deeper insights focused in growing TikTok's audience and content

• Collaborate with global teams and other regions to communicate and align strategies

• Work closely with local operations teams to constantly understand pain points, provide insights and adjust strategies to day-to-day realities

Qualifications
Minimum Qualifications

• Soft skills: Problem-solving mindset, Decision-making capacity, Adaptability to changing scenarios, Emotional Intelligence, Critical Thinking, Time Management,

• Analytical skills to develop data-driven strategy

• Objective writing and communication skills

• Experience in strategic recommendation roles (ex: consulting, planning, etc)

• Tools: advanced spreadsheets (ie; Excel or Google sheets), Database querying (ie; SQL), data presentation (ie graphs, dashboards)

Preferred Qualifications

• Adaptability to reprioritize in fast-paced and ever-changing environments

• Preferred knowledge of content business or business development at a content-related media/entertainment/tech companies.

• Preferred experience working at a top management consulting firm, investment bank, private equity firm, hedge fund or any role that has involvement with strategic decisions.

About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ​