Head Of Marketing
1 hora atrás
*HEAD DE MARKETING*
Regime: Pessoa Jurídica (PJ)
Remuneração: R$ 8.500,00 + bônus + premiações
Local: Niterói– modelo híbrido/presencial conforme alinhamento
Vaga exclusiva para moradores da cidade do Rio de Janeiro
Sobre a posição
Estamos buscando uma Head de Marketing estratégica, com visão de negócio, capacidade analítica e domínio das dinâmicas de aquisição e engajamento digital na área da educação e infoprodutos.
Requisitos
Experiência mínima de 1 ano liderando Marketing Digital na área da Educação, infoprodutos ou produtos de transformação.
Proficiência em copywriting persuasiva.
Liderança de Equipe
Domínio de análises, métricas e gestão de orçamento de mídia.
Responsabilidades Principais
Estruturar a arquitetura de atração e engajamento (Top e Meio de Funil).
Gerenciar o workflow completo das campanhas — do planejamento à entrega.
Liderar times criativos (copy, social, designer, tráfego).
Traduzir visão estratégica em narrativas, campanhas e posicionamento.
Acompanhar de perto métricas: CAC, CPA, CTR, ROAS, Taxa de Qualificação.
Direcionar, delegar e aprovar criativos, conteúdos e peças de campanha.
Garantir integração entre Marketing e Vendas.
Transformar dados em decisões (visão data-driven).
Alimentar a cultura de testes e otimização contínua.
Competências Técnicas Necessárias
Expert em marketing digital com infoprodutos
Gestão de Equipes
Copywriting de alta conversão.
Análise de métricas e indicadores (CAC, ROAS, LTV).
Interpretação de dashboards e leitura de tráfego.
Direcionamento estratégico de mídia paga (tráfego).
Conteúdo estratégico, SEO e construção de autoridade.
Uso de ferramentas de automação e análise (Google Analytics, ActiveCampaign ou similares).
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