Head Of Marketing

1 hora atrás


Niterói, Rio de Janeiro, Brasil Instituto Viviane Peba Tempo inteiro

*HEAD DE MARKETING*

Regime: Pessoa Jurídica (PJ)

Remuneração: R$ 8.500,00 + bônus + premiações

Local: Niterói– modelo híbrido/presencial conforme alinhamento

Vaga exclusiva para moradores da cidade do Rio de Janeiro

Sobre a posição

Estamos buscando uma Head de Marketing estratégica, com visão de negócio, capacidade analítica e domínio das dinâmicas de aquisição e engajamento digital na área da educação e infoprodutos.

Requisitos

Experiência mínima de 1 ano liderando Marketing Digital na área da Educação, infoprodutos ou produtos de transformação.

Proficiência em copywriting persuasiva.

Liderança de Equipe

Domínio de análises, métricas e gestão de orçamento de mídia.

Responsabilidades Principais

Estruturar a arquitetura de atração e engajamento (Top e Meio de Funil).

Gerenciar o workflow completo das campanhas — do planejamento à entrega.

Liderar times criativos (copy, social, designer, tráfego).

Traduzir visão estratégica em narrativas, campanhas e posicionamento.

Acompanhar de perto métricas: CAC, CPA, CTR, ROAS, Taxa de Qualificação.

Direcionar, delegar e aprovar criativos, conteúdos e peças de campanha.

Garantir integração entre Marketing e Vendas.

Transformar dados em decisões (visão data-driven).

Alimentar a cultura de testes e otimização contínua.

Competências Técnicas Necessárias

Expert em marketing digital com infoprodutos

Gestão de Equipes

Copywriting de alta conversão.

Análise de métricas e indicadores (CAC, ROAS, LTV).

Interpretação de dashboards e leitura de tráfego.

Direcionamento estratégico de mídia paga (tráfego).

Conteúdo estratégico, SEO e construção de autoridade.

Uso de ferramentas de automação e análise (Google Analytics, ActiveCampaign ou similares).



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