Creative Copywriter

Há 18 horas

São Paulo, São Paulo, Brasil Keeta Tempo inteiro R$5.000 - R$15.000 por ano

About Keeta

Keeta
is the international subsidiary of
Meituan
, a global giant in the delivery sector, and it's on an
ambitious mission: to revolutionize the delivery of food and consumer goods worldwide.
Our motto is simple yet powerful:
"We help people eat better, live better."
Guided by this principle, we bring innovation and technology to the global stage.
With over 1,000 team members around the world
, Keeta is in full expansion — and you could be part of this journey

Know more: Keeta Website

Location
: 100% on site - Vila Olimpia, SP

Please, submit your CV in English.

Portfolio Requirement:
Must include
campaign concepts, slogans, scripts, and cross-platform copywriting samples
.

About the Role

We're seeking a
mid-level Creative Copywriter
to craft compelling narratives and high-converting copy for our brand in Brazil. You'll create
promotional campaigns
while ensuring brand consistency across TV, digital, and social media. A strong portfolio showcasing
conceptual thinking and linguistic creativity
is essential. Familiarity with
advertising trends
is a key differentiator.

Key Responsibilities

Copywriting & Conceptual Development

  • Write
    original, high-impact copy
    for ads (TV, digital, social), slogans, and video scripts (e.g., promos, brand films).
  • Develop
    campaign concepts
    aligned with marketing goals, from brainstorming to execution.
  • Adapt global brand messaging for the
    Brazilian market
    , ensuring cultural resonance.

Collaboration & Execution

  • Partner with
    designers, videomakers, and marketers
    to turn ideas into polished deliverables.
  • Present
    creative strategies
    and messaging recommendations to stakeholders.
  • Ensure
    brand voice consistency
    across all touchpoints (e.g., product descriptions, social posts).

Creative Problem-Solving

  • Tackle challenges with
    original, data-informed solutions
    (e.g., A/B testing copy variants).
  • Stay updated on
    advertising trends
    (e.g., TikTok hooks, influencer scripts) and apply insights.
  • Manage
    concurrent projects
    with tight deadlines (e.g., seasonal campaigns, flash sales).

Job Requirements

  • Experience
    as a
    Creative Copywriter
    (agency, in-house, or freelance).

Portfolio showcasing:

  • Conceptual campaigns
    (e.g., full-funnel copy for promos, brand storytelling).
  • Video scripts
    (TV commercials, digital ads) and
    slogans
    .
  • Adaptability across tones (e.g., humorous, emotional, direct response).
  • Advanced English
    (for localization and global collaboration).
  • Degree in
    Journalism, Advertising, Marketing, or Communications
    .

Preferred Qualifications

  • Basic understanding of
    visual storytelling
    (e.g., storyboarding, collaboration with designers).
  • Familiarity with
    SEO/ASO basics
    and
    performance-driven copywriting
    .

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