Marketing Data Specialist

Há 6 dias

São Paulo, São Paulo, Brasil Manual Tempo inteiro R$60.000 - R$180.000 por ano
About the Role

We are seeking a Data Marketing Specialist with a strong background in B2C marketing performance analytics to help us drive smarter, faster, and more customer-focused decisions. You will play a key role in measuring and optimizing marketing campaigns across digital channels, generating actionable insights, and supporting growth strategies through data.

You'll work cross-functionally with marketing, growth, product, and data teams to help scale customer acquisition, retention, and engagement through a deep understanding of customer behavior and channel performance.

Key Responsibilities

  • Analyze and interpret customer and campaign data from various sources (CRM, paid media, email, social, web analytics, etc.).

  • Develop and maintain dashboards to monitor KPIs such as CAC, CLV, ROAS, churn rate, and conversion funnel performance.

  • Create and optimize segmentation strategies for targeted campaigns.

  • Design and evaluate A/B tests and experimentation roadmaps for marketing initiatives.

  • Work closely with media and CRM teams to assess and improve acquisition, retention, and reactivation strategies.

  • Build data models and insights that support customer journey analysis and lifecycle marketing.

  • Identify key growth opportunities through predictive analysis and behavioral data.

  • Present insights and recommendations to marketing stakeholders in a clear and actionable format.

Required Qualifications

  • Bachelor's degree in Marketing, Statistics, Data Science, Economics, or related fields.

  • 5+ years of experience in marketing data analysis in B2C companies (e-commerce, apps, retail, D2C, etc.).

  • Strong command of SQL, Excel, and marketing data tools.

  • Experience with BI platforms (e.g., Looker, Tableau, Power BI, Google Data Studio).

  • Familiarity with Google Analytics (GA4), Meta Ads, Google Ads, email marketing platforms, and CRM systems.

  • Experience with A/B testing tools (e.g., Optimizely, VWO) and statistical analysis.

  • Strong business acumen and the ability to connect data with marketing strategy.

Preferred Qualifications

  • Experience in customer segmentation, LTV modeling, churn prediction, or cohort analysis.

  • Knowledge of Python or R for data modeling is a plus.

  • Experience working in a high-growth B2C environment (e.g., marketplace, subscription services, mobile apps).

  • Ability to translate complex data into simple, actionable insights for non-technical stakeholders.

  • Comfortable working in a fast-paced, data-driven team with shifting priorities.

What we offer
  • Private medical insurance
  • Gym & wellness benefit with Wellhub
  • Remote, hybrid, and flexible work; with office options in São Paulo and Rio de Janeiro
  • English classes benefit with Cambly
  • 30 days holidays and parental leave, with flexible working policies
  • International exposure with direct interactions with the UK/EU team
  • Annual company retreat
  • A fun and friendly working environment with sharp and motivated co-workers
  • Join in the early stages of one of the most promising scale-ups in the health & wellness space

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