Brand Manager III Americas, WildRift

Brand Management at Riot, like everything else at Riot, is focused on our players. Our philosophy is that brand management at Riot exists to ensure trust, to help inspire interest, and to achieve meaning for all things that we do. We're focused on contributing to creative work centered around 'showing' vs. 'telling'. We look for brand lovers who can grow our business, think about brand marketing in new ways, dream big and help create epic content. Our culture succeeds by embracing diversity and rewarding imagination.

As a Brand Manager III on WildRift in Americas, you will be a strategic partner across creative, community, influencer, and social teams to own the strategy, creation, and deployment of industry-leading experiences that evolve the brand and unleash long-lasting fandom.

Responsibilities

• Lead campaign strategy and execution across games and/or player community events by crafting campaign briefs, go-to-market plans, and player journeys
• Drive key marketing workstreams such as user acquisition, campaign development, and partnerships to drive WildRift marketing beats in Americas throughout the year
• Craft campaign briefs, go-to-market plans, player journeys to guide your market's campaign execution and lead WildRift marketing beats throughout the year
• Lead collaboration with Americas's Publishing and cross-functional teams in the deployment of marketing campaigns, looking after the fan experience across every touchpoint
• Enforce brand DNA & guidelines to ensure Americas's marketing matches with the overall strategy and long-term vision for the brand
• Establish and apply data-informed goals, research programs, and measurement plans in partnership with Insights teams. Identify new marketing opportunities based on player insights and market research findings
• Partner with various global and regional teams to scale the reach and resonance of global and local marketing beats

Required Qualifications

• 5+ years experience in brand strategy, channel strategy, or equivalent agency experience
• Well-versed in collaborating with cross-disciplinary teams
• Excellent communicator, verbal and written
• Experience across PC, mobile, and/or console platforms
• Citizen of the internet - you're an autodidact and create time to understand what conversations are happening and how we can engage on behalf of our audience

Desired Qualifications

• Familiarity with Riot Games' IP and audiences
• Prior experience working closely with, or for, a game developer.
• Have a deep understanding of the game development process and cycles.
• Knowledge and understanding of media, programmatic, and user acquisition are a plus.
• Experience with collaborative campaign management.
• Excellent project management skills and ability to prioritize and stay organized in a fast-moving environment.
• Preferred candidates will play games on a weekly basis on PC, mobile, and/or console

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role
Our Perks
Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our
benefits pages
for more information.

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you're working directly on a new player-facing experience or you're supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we're better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we're looking forward to your application.