Senior Marketing Manager
1 semana atrás
Responsibilities
- Effectively co-ordinate all marketing activity across Brazilian market, operating in a matrix structure
- Work closely with all other functions and be a team player, ensuring that the same marketing message/proposition be established both internally and externally
- Own and drive all marketing activities to increase new customer acquisition, revenue and strength of the brand in the region. These activities include: Advertising and Media, Digital, CFM, Partnerships, Sponsorships & Events and Research & Competitor Benchmarking
- Work in conjunction with the Global Marketing Leadership team to lead the localization of the marketing strategy
- Define a robust lifecycle conversion and CRM plan and drive growth in the active client base through customer retention, increasing transaction frequency and value acquisition
- Ensure data and insights underpin the Marketing strategy, execution and growth plans
- Own the market Marketing budget and operational management
- Drive local commercially focused PR, social media activities and manage third-party agency relationships
- Drive and grow customer /partnership acquisition, through online and offline channels leveraging both in-house as well as third-party/agency resources.
- Set measurable KPIs for all activities and initiatives being undertaken and demonstrate channel/campaign ROI through attribution modelling
- Work in conjunction with the Global Marketing teams and Head office teams in China to effectively define and communicate the marketing strategy as it pertains to the local market for all relevant KPIs including but not limited to:
- New customer acquisition & related acquisition costs
- Overall marketing budget & returns on any spend
- Revenue
- Customer experience and VOC
- Research & insights
Requirements:
- Bachelor's Degree or equivalent experience in Marketing or a related field of study
- 7+ years' of marketing experience
- Senior level marketing experience
- Strong written and spoken proficiency in English
- Proven experience with multiple digital marketing channels, such as SEO, Paid Search, programmatic advertising, email marketing, Google Analytics etc.
- Experience creating a program of work that stands out from the crowd and helps transform the business to becoming a well-known, liked and trusted brand.
- Demonstrated ability to use metrics and KPIs to drive business and marketing decisions
- Committed to putting the customer at the heart of all development and implementation activities
- Experience workings as a team player in a matrix structure and able to work closely with various local, regional and global teams
- Able to work across multiple geographic time-zones
- Have understanding of, and respect for, different working cultures
- Ability to manage, optimize, and effectively deploy a marketing budget with proven track record of leading and influencing teams both locally and remotely
- Ability to navigate and adapt to a fast-paced and ever-changing environment, adopt an entrepreneurial mentality, not afraid to test out new ideas and roll up your sleeves to get stuff done
- Ability to challenge the status quo and think outside the box
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