CRM Lifecycles Manager

We are Kaizen Gaming

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.

Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there'll be no average day for you. Ready to Press Play on Potential?

The Team

You will be joining a vibrant and diverse team of CRM professionals who work collaboratively to continuously improve our processes and explore new ways to engage with our customers. Our mission is to provide outstanding customer experience and foster long-term relationships.

Let's start with the role

We are currently looking for a confident and passionate
CRM professional
to join our team at Kaizen Gaming Brazil. You will be working hand in hand with the CRM Manager and actively cooperating with diverse stakeholders within and beyond the CRM division.

As a CRM Lifecycles Manager, you will:

• Develop a comprehensive, data-driven lifecycle strategy, considering compliance, market conditions, and competition;
• Oversee the planning and development of local, personalised and targeted campaigns using relevant customer channels, such as onsite messaging, email, SMS, push notifications, and Social Media;
• Liaise with HQ CRM team for fine-tuning of the automated lifecycle journeys, keeping them updated on market insights, competition intelligence, and best practices;
• Analyse historical revenue performance and forecast future program performance;
• Lead ongoing segmentation of the customer base in the market to extract insights and target customer segments with specific campaigns;
• Identify customer touchpoints and conversion opportunities ensuring optimal communication and actions;
• Keep abreast of advertising standards and consumer protection laws and standards in the Brazilian market;
• Regularly report to senior stakeholders on the success of campaigns, demonstrating a strong understanding of customer motivation;
• Ensure all automated CRM campaigns are consistent, attractive, cost-effective, relevant and aligned with other areas of the business at all times;
• Work with creative and technical teams to ensure messaging consistency and brand compliance;
• Collaborate with the CRM Manager and CRM Operations teams to design effective conversion and onboarding plans.

What you will bring:

• University degree (BA, MSc) in a relevant field;
• Minimum of 5 years relevant work experience in a dynamic online environment;
• Proven ability to develop and implement onboarding strategies based on customer needs and profiles;
• Strong experience in implementing, driving, and managing complex multi-channel campaigns;
• Proven work experience as a team leader or supervisor is mandatory;
• Knowledge of CRM systems and processes — experience with
  Optimove
  is a strong plus;
• Confident in communicating and presenting with core stakeholders across the business;
• Familiarity with a test-and-learn, data-driven approach to CRM;
• Excellent command of English, both written and spoken;
• Ability to draw insights from data to inform strategy and decisions;
• Strong organizational and planning skills with great attention to detail;
• Proactive, self-driven mindest, ready to push projects quickly and efficiently;
• Team player who can also work independently and take responsibility for performance.

Kaizen Gaming Perks

Competitive salary package and bonus scheme;

Unlimited access to Udemy & continuous training for all your learning and development needs;

Health and life insurance for you and your family;

Monthly allowance for lunch & commuting expenses;

A buddy will support you with your onboarding.

Clear career paths and a developmental 360° feedback framework;

Relocation package and "Brain Gain" relocation bonus for Greek expats.