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Lifecycle Marketing Specialist
4 semanas atrás
Marketing at TRACTIAN
Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.
What will you doYou will architect segment- and stage-specific programs that move industrial personas through the funnel using behavior and firmographic signals. You’ll implement automations, scoring, and personalization across email, in-app, and other channels, partnering closely with Sales, PMM, and Marketing to accelerate deals and drive acquisition. Your north star is business impact: higher SQL conversion, faster cycles, better win rates, and incremental revenue.
Responsibilities- Map journeys and define hypotheses by ICP, segment, and buying stage; translate into nurture, sales acceleration, and acquisition programs.
- Build and manage automations (email, in-app, alerts/WhatsApp when applicable) using behavioral and firmographic triggers with dynamic personalization.
- Design and maintain lead scoring and MQL/SQL criteria with RevOps; streamline handoff to Sales to reduce leakage and lag.
- Create and iterate content by stage: problem framing, solution education, proof (case studies), ROI/TCO, objection handling.
- Instrument data flows between CRM, marketing automation, product usage, and intent to power segmentation and next-best-action.
- Establish lifecycle KPIs and run continuous experiments to improve conversion rates, time-to-SQL, pipeline velocity, win rate, and expansion revenue.
- Collaborate with CS on onboarding/adoption programs, health scoring inputs, and cross-sell/upsell plays.
- Own deliverability, consent/compliance, and governance (naming, UTMs, tagging, tracking).
- 5+ years in Lifecycle/CRM/Marketing Automation in B2B SaaS with demonstrated pipeline and revenue impact.
- Proficiency with marketing automation platforms (HubSpot/Marketo/Braze, etc.) integrated with CRM (Salesforce/HubSpot).
- Strong data orientation: segmentation, scoring models, experiment design, and multi-touch attribution.
- Proven ability to design and ship complex multi-branch flows and maintain them at quality and speed.
- Excellent cross-functional collaboration with Sales, PMM, RevOps, and CS.
- Bachelor’s in Engineering, Marketing, Data/Analytics, or related fields.
- Advanced English skills
