Lifecycle Marketing Specialist
3 semanas atrás
Marketing at TRACTIAN Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact. What will you do You will architect segment- and stage-specific programs that move industrial personas through the funnel using behavior and firmographic signals. You’ll implement automations, scoring, and personalization across email, in-app, and other channels, partnering closely with Sales, PMM, and Marketing to accelerate deals and drive acquisition. Your north star is business impact: higher SQL conversion, faster cycles, better win rates, and incremental revenue. Responsibilities Map journeys and define hypotheses by ICP, segment, and buying stage; translate into nurture, sales acceleration, and acquisition programs. Build and manage automations (email, in-app, alerts/WhatsApp when applicable) using behavioral and firmographic triggers with dynamic personalization. Design and maintain lead scoring and MQL/SQL criteria with RevOps; streamline handoff to Sales to reduce leakage and lag. Create and iterate content by stage: problem framing, solution education, proof (case studies), ROI/TCO, objection handling. Instrument data flows between CRM, marketing automation, product usage, and intent to power segmentation and next-best-action. Establish lifecycle KPIs and run continuous experiments to improve conversion rates, time-to-SQL, pipeline velocity, win rate, and expansion revenue. Collaborate with CS on onboarding/adoption programs, health scoring inputs, and cross-sell/upsell plays. Own deliverability, consent/compliance, and governance (naming, UTMs, tagging, tracking). Requirements 5+ years in Lifecycle/CRM/Marketing Automation in B2B SaaS with demonstrated pipeline and revenue impact. Proficiency with marketing automation platforms (HubSpot/Marketo/Braze, etc.) integrated with CRM (Salesforce/HubSpot). Strong data orientation: segmentation, scoring models, experiment design, and multi-touch attribution. Proven ability to design and ship complex multi-branch flows and maintain them at quality and speed. Excellent cross-functional collaboration with Sales, PMM, RevOps, and CS. Bachelor’s in Engineering, Marketing, Data/Analytics, or related fields. Advanced English skills #J-18808-Ljbffr
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Lifecycle Marketing Specialist
3 semanas atrás
São Paulo, Brasil Sur Global Tempo inteiroAs a Lifecycle Marketing Specialist, you'll help plan and execute email and SMS campaigns for multiple marketing projects. Responsibilities Build and schedule email and SMS campaigns Set up and maintain automated flows with testing and QA Help create briefs and content calendars from strategy notes Pull and organize performance reports and flag insights...
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[D] Lifecycle Marketing Specialist
Há 7 dias
São José do Rio Preto, Brasil LatamCent Tempo inteiroLifecycle Marketing Specialist Location: Latam (Remote) About the Role We're looking for a Lifecycle Marketing Specialist to plan, build, and optimize campaigns that drive user engagement, monetization, and retention. You'll own the execution of push notifications, in-app messages, and email marketing using tools like MoEngage and Purchasely, while working...
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[D] Lifecycle Marketing Specialist
Há 6 dias
São José do Rio Preto, Brasil Latamcent Tempo inteiroLifecycle Marketing SpecialistLocation: Latam (Remote)About the RoleWe're looking for a Lifecycle Marketing Specialist to plan, build, and optimize campaigns that drive user engagement, monetization, and retention.You'll own the execution of push notifications, in-app messages, and email marketing using tools like MoEngage and Purchasely, while working...
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Lifecycle Marketing Specialist
2 semanas atrás
São Paulo, São Paulo, Brasil Tractian Tempo inteiro R$80.000 - R$120.000 por anoMarketing at TRACTIAN Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact. What will you...
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Lifecycle Marketing Specialist
4 semanas atrás
São Paulo, Brasil Tractian Technologies Inc Tempo inteiroWhy join us TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients. At TRACTIAN, you\'ll break boundaries, question convention, and...
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Lifecycle Marketing Operations Specialist
2 semanas atrás
São Paulo, São Paulo, Brasil ClassPass Tempo inteiro R$60.000 - R$120.000 por anoAt Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making...
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Lifecycle Marketing Operations Specialist
4 semanas atrás
São Paulo, Brasil ClassPass Tempo inteiroLifecycle Marketing Operations Specialist (1-year contract) At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and...
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Database Marketing Specialist
Há 2 dias
São Paulo, Brasil Wellhub Tempo inteiro**Your wellbeing matters. Join a company that cares.** **GET TO KNOW US** Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in...
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Audience Marketing Specialist
Há 2 dias
São Paulo, Brasil Wellhub Tempo inteiro**Your wellbeing matters. Join a company that cares.** **GET TO KNOW US** Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in...
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Director of Lifecycle Marketing
Há 4 dias
Sao Paulo, Brasil Rivalry Tempo inteiro**Description**: Reporting to: VP, Marketing Working closely with: Retention, Marketing, Customer Support Leading: Retention Team (team of 3) Level: Director **TL/DR**: Seeking a senior lifecycle marketer or lifecycle marketing manager to develop and execute on strategies that will drive Rivalry’s customer retention and overall customer satisfaction...
