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Data Transformation Lead
3 semanas atrás
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- 7 years of experience in analytics, data engineering, management consulting, financial analysis, or similar quantitative roles.
- 5 years of experience with managing digital advertising campaigns with experience in online measurement, operations, ad networks, DSPs, digital video, Google ads and programmatic media, and Google platforms (DV360).
- 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, Marketing mix modeling (MMM), attribution) and Google advertising products (e.g., Google Ads, Analytics, Google Marketing Platform, etc.).
- 1 year of experience in client-facing, with a track record of influencing across levels.
- Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
- Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
- Strong communication skills with comfort delivering compelling stories to audiences of all levels.
In this role, you will act as the primary technical architect and strategic advisor, designing and enabling the core data infrastructure that connects clients business objectives to Google's advertising and measurement ecosystem. You will ensure the quality, reliability, and strategic value of the data that underpins all subsequent analysis, activation, optimization, and attribution. You will collaborate closely with Sales and Tech teams to ensure aligned expectations and seamless data implementation.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities:- Design and oversee the ingestion and unification of client first-party data (e.g., CRM, offline sales) into Google's ecosystem, establishing the technical foundation for an view of the customer journey.
- Ensure the client's measurement architecture (e.g., Analytics) is flawlessly implemented to accurately capture meaningful business results and user behaviors.
- Serve as the lead technical consultant for clients, translating complex infrastructure needs into clear business value and building the case for investment in data maturity.
- Serve as the foundational partner to analytics leads, guaranteeing the quality, completeness, and reliability of the data used for all advanced modeling and impact analysis.
