
Marketing Analyst 3
2 semanas atrás
The Marketing Analyst is responsible for understanding business/department needs and goals and creating data-driven analysis and insight to support management decisions.
What you will be doing- Lead analyses where information about business trends and issues are gathered from key internal business stakeholders and best practice guidance is provided
- Collaborate and lead large, complex analyses with minimal oversight from team members
- Adhere to, enhace, and develop new data visualization best practices
- Report on findings and make recommendations; summarize analyses into clear, concise and effective presentations
- Compose internal documentation that details processes and findings
- Monitor industry statistics and follow market trends
- Take proactive measures to identify and improve internal efficiencies and grow knowledge of the team; remain current on best practices and market trends
- Provide training and guidance on how to interpret and apply data
- Assist with special projects, as assigned
- Contribute to the Team's general knowledge base and ongoing professional development
- Perform data integrity audits; evaluate and propose recommendations on methods and procedures for managing data
- Perform advanced aggregations, joins, and automation (i.e. stored procedures)
- Collect, analyze, manipulate, and aggregate data for analysis
- Create more advanced functions and applications for team use
- Develop, document, and track metrics and/or dashboards
- Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland's Information Systems Security Policy
- Bachelor's Degree
- Experience as a Marketing Analyst
- Strong project management skills
- Proficient in Microsoft Office applications
- Advanced Microsoft Excel, data dining skills, and BI tools skills
- Advanced queries and aggregates
- Advanced understanding of statistics
- Advanced understanding of chart selection and finer details of readability, interpretation, and presentation
- Tableau Certification
- Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact
- Highly organized and experienced at successfully multi-tasking
- Demonstrated ability to focus on key issues, research, gather and integrate information from a variety of sources and develop sound recommendations
- Demonstrated ability to develop and use engaging, informative and compelling presentation methodologies
- Excellent critical thinking and problem solving skills
- Strong collaborative skills, applied successfully within team as well as with other areas
- Strong business and technology acumen
- Demonstrated ability to articulate complex topics both verbally and in writing to diverse audiences
- Ability to understand, use, and document best practices in new technologies
- up to 5% travel time required
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