gerente de comunicação integrada

Permanent Regular

Job Description:

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Your next challenge:

We are looking for a Brand and Corporate Communications Manager.

Combining Brand & Communications with the mission is to ensure consistent and efficient Brand and Communications Management for Pluxee activity in Brazil. Reporting to the CMO of the country.

What you'll be doing:

• Develop Pluxee External and Corporate Communications.
• Deliver Pluxee Brand strategy in Brazil (Brand positioning, Value proposition, Architecture framework and Visual identity) to support the activity's strategic ambition.
• Contribute to the overall direction and strategy of Brand & Communications defined by Global Pluxee Brand & Communication team.
• Build communications plan for business needs and strategy – including for Pluxee Comex members – and tell a cohesive story to external stakeholders.
• Develop and structure, in close collaboration with the Products team, Pluxee storytelling and key messages reflecting our strategy, in alignment with the Global Pluxee Brand & Communication team message framework.
• Design thought leadership and business contents following an editorial calendar.
• Ensure consistency and impact of our voice on the market.
• Lead Pluxee media relations activities.
• Actively participate in Crisis communications team.
• Manage budgets effectively and in line with company policy.
• Leverage agency support on an ad hoc basis.
• Measure impact of external communications activities.
• Benchmark competitors' brand and communications positioning and activities.
• Lead the Pluxee Brazil contribution to corporate and financial communications needs such as Annual report, Quarterly financial results, analysts requests, Media requests and opportunities, etc.
• Design and implement relationship activities plan to support commercial management and strengthen retention of our stakeholders.
• Lead brand presence at events and fairs, generating new business opportunities and strengthening brand recognition.
• Ensure compliance with policies, guidelines, frameworks, templates and resources to support Pluxee Product strategy and Brand governance.
• Define, develop and manage the tools that enable a consistent and correct deployment of our brands to our stakeholders.
• Act as our Brand guardian by making sure our overall branding is aligned through our online and offline channels.
• Develop her/his team of collaborators, through accurate communication, constant feedback, empowerment, and leadership.
• Participate actively and collaboratively in the implementation of the marketing strategy aligned with the strategic plan.

You're a match:

• Bachelor's degree in communications or marketing. Master's degree preferred.
• Min 7 years' experience in Communications, especially in brand, content creation, or external. corporate communications for both B2B & B2C stakeholders.
• Having some years of experience leading teams is ideal.
• Strong expertise in the management of content creation and crafting compelling content.
• Bilingual in English and Portuguese, with excellent writing skills in both languages.
• Good understanding of digital and technology-driven companies.
• Competencies: Structured and organized, with strong project management skills, proactive, digital/tech-savvy.

To get this challenge

• Video call with Talent Acquisition Global Expert (Talent Hub)

• Video call with Line Manager: Brazil's CMO

• Video call with Brazil's HRBP

• Video call with Senior Stakeholder

Your team

This position reports to the Brazil's CMO located in Brazil

Happy at work

1) A meaningful job: Be the change Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.

2) A great culture: People matter – a lot Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun

3) An empowering environment: Be yourself At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.

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