Web Analytics Lead

Há 2 dias

São Paulo, São Paulo, Brasil Workana Tempo inteiro

We're hiring on behalf of Clearlink, a U.S.-based digital marketing and technology company that builds and manages high-performing brands across industries like home services, insurance, and telecommunications. Clearlink partners with major companies such as AT&T, Verizon, and Progressive, helping them connect with customers through data-driven digital experiences.

We're looking for a Lead Web Analyst to own the implementation and governance of their digital analytics stack across brands. You'll be the technical expert on GA4, GTM, TUNE/HasOffers, and Google Campaign Manager, ensuring accurate tracking, scalable setups, and reliable data flow for marketing and product teams.

What You'll Do
  • Lead the design, configuration, and maintenance of Google Tag Manager(GTM), Google Campaign Manager (GCM), and TUNE/HasOffers implementations.
  • Lead a small team of web analysts and help them succeed.
  • Manage event tracking, enhanced ecommerce, measurement protocol, and cross-domain tracking.
  • Configure and QA marketing pixels and custom events (Google Ads, Facebook, programmatic platforms, etc.).
  • Troubleshoot and resolve tracking issues and data discrepancies.
  • Partner with engineering, marketing, and product teams to embed analytics requirements into launches and site updates.
  • Maintain documentation and champion best practices in tag governance and data accuracy.

Requirements

  • 5+ years of hands-on digital analytics experience with expertise in GTM, GA4, GCM, and TUNE/HasOffers.
  • Proven ability to debug and QA complex analytics implementations.
  • Expert-level knowledge in the process of how data is passed between a website and data layers, as well as, experience engaging with data objects and arrays within the data layer.
  • Expert-level understanding of digital media platforms (paid, social, e-mail) and metrics of digital success within marketing analytics (e.g. campaign attribution/effectiveness, web tracking, customer lifecycle marketing)
  • Excellent collaboration and English communication skills across technical and non-technical teams.
  • (Bonus) Experience with SQL/Python or cloud platforms like AWS.

Benefits

  • Remote flexibility – Work from anywhere within U.S. MT time zone.
  • Competitive compensation – Aligned with your experience and market standards.
  • Collaborative culture – Work alongside skilled marketers, engineers, and data professionals in a transparent, high-impact environment.

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