Brand Experience Expert
1 semana atrás
About Keeta
Keeta
is the international subsidiary of
Meituan
, a global giant in the delivery sector, and it's on an
ambitious mission: to revolutionize the delivery of food and consumer goods worldwide.
Our motto is simple yet powerful:
"We help people eat better, live better."
Guided by this principle, we bring innovation and technology to the global stage.
With over 1,000 team members around the world
, Keeta is in full expansion — and you could be part of this journey
Know more: Keeta Website
Job Responsabilities
- Develop and implement localized brand strategies aligned with global guidelines.
- Manage brand assets and ensure consistent brand positioning across all touchpoints.
- Plan and execute brand communication initiatives, leveraging cultural trends and seasonal opportunities.
- Design and manage media strategies across digital and offline channels.
- Lead creative development and campaign execution in collaboration with internal and external teams.
- Build strategic brand partnerships, including sponsorships and IP collaborations.
- Monitor campaign performance and brand perception, adjusting strategies as needed.
- Oversee budget planning and ensure cost-effective execution of brand initiatives.
Job Requirements
Hard Skills
- Education & Language:
Bachelor's degree or higher; - Business-level English is essential
for working in a global company and collaborating across regions. - Professional Experience
in branding, marketing, or creative communications. Experience in overseas markets, media buying, or creative development is a plus. - Platform & Industry Knowledge:
Strategic understanding of platforms like Google, Meta, and TikTok. Experience in food delivery or related industries is advantageous. - Project Management:
Strong ability to break down goals, coordinate execution, and manage cross-functional initiatives.
Soft Skills
- Communication & Collaboration:
Excellent interpersonal skills; able to mobilize teams and align stakeholders. - Intercultural Fluency:
Open-minded and curious about multicultural content and perspectives; strong intercultural communication skills. - Creative Agility:
Fast learner with a high standard for creative iteration and innovation. - Strategic Thinking:
Holistic mindset with the ability to connect brand strategy to business outcomes
Location: 100% On site - Vila Olimpia, SP
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