Vice President Marketing

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Accel focuses on creating innovative, adaptive, and data-driven digital marketing plans for our SMB clients. Obsessed with helping companies grow and exceed their goals with scalable solutions, NP Accel delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

We are seeking a creative, lead-gen-minded leader with a proven history of turning MQL's into W's to serve as Vice President, Marketing serving NP Accel and other Neil Patel brands.

In this position you will oversee and execute initiatives that contribute to the company's hyper-growth goals, including inbound demand generation, marketing automation, customer acquisition funnels, marketing operations, content, events, social media, PR, and branding.

The ideal candidate is someone who has experience within performance marketing supporting corporate brand and marketing strategies, with hands-on experience managing marketing campaigns, content strategies, community engagement, analyzing metrics, and optimizing the acquisition, retention and expansion funnels to position the business as a brand leader in a competitive space.

A data-driven marketing strategist that refines existing market segmentation strategies and crafts go-to-market strategies based upon that refinement. Work with stakeholders across the organization to clearly define segments, craft GTM plans, orchestrate campaigns aligned to those plans, drive site traffic, convert that traffic into new leads for the business, and provide a framework for nurturing leads throughout the buyer's journey into customers.

Our ideal candidate has the entrepreneurial spirit to build things, move fast, and get things done.

To be considered, candidates must reside and be eligible to work in Brazil and must be fluent in English.

ABOUT THE RESPONSIBILITIES

• Partner with internal teams and external agencies to drive multiple lead types through integrated, multi-channel demand generation campaigns, including paid and organic social, marketing automation, content marketing, and other growth tactics.
• Define and execute the marketing strategy to grow and engage the customer community across social media, online marketplaces, and email marketing channels.
• Continuously evolve the marketing strategy and plans in response to changing company priorities, market dynamics, and customer needs.
• Lead with a data-driven approach, gathering acquisition and performance insights to optimize campaigns, improve results, and establish a clear framework for measurement and evaluation.
• Identify and assess content opportunities across owned and organic channels (e.g., blog, social, website) to support scalable content marketing programs.
• Own the PR strategy, including publisher and analyst relations, messaging alignment, and proactive outreach planning.
• Create compelling content and execute both automated and one-time email campaigns that engage users throughout the full customer journey.
• Collaborate with cross-functional teams to improve marketing efficiency and reporting, reducing manual effort through effective use of marketing automation and CRM tools.
• Develop best-in-class marketing materials—such as white papers, presentations, and other customer-facing assets—to build brand awareness and drive pipeline and revenue growth.
• Evaluate marketing events and secure speaking opportunities for company thought leaders across relevant industry channels.
• Establish and maintain strong relationships with internal stakeholders (Sales, Product, Leadership) to ensure marketing strategies align with revenue goals and business priorities.
• Define and manage KPIs and dashboards to track performance across channels, providing regular insights and recommendations to executive leadership.
• Oversee brand governance to ensure consistent messaging, tone, and visual identity across all marketing and communications channels.
• Partner closely with Sales to improve lead quality, conversion rates, and pipeline contribution through alignment on targeting, messaging, and handoff processes.
• Evaluate and implement new marketing technologies and tools to improve scalability, efficiency, and campaign performance.

ABOUT
YOU

• 10+ years of experience in a marketing role, with 5+ years of experience building and managing a growth-focused marketing team
• Progressive business leadership experience in a fast-growing, multi-unit/state company with a national footprint within the digital marketing industry
• Mastery of managing multiple marketing channels, ideally with a focus on inbound & product led growth strategies
• Proven understanding of how marketing channel strategies work together, including SEO, paid search, social media, mobile, PR, and email
• Ability to operate autonomously and prioritize projects in order to properly balance the dual goals of product innovation and ambitious growth targets
• Deep understanding of marketing business operations and how to leverage a high-profile brand
• Analytical and campaign performance measurement experience
• Advanced proficiency within CRM tools such as Hubspot, Salesforce, plus others and the ability to analyze data regarding the sales funnel
• Strong experience with industry standard tools (Google Analytics, Google Search Console, SEOMoz, SEMrush, etc.)
• A growth mindset, never satisfied with the status quo
• An individual who thrives in a fast-paced environment within a role that is new and will dynamically evolve
• Bachelor's degree with an emphasis in marketing, advertising, communications, or another relevant program

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

"Think Big" challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what's expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

"Own It" plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. "Own It" highlights ability to make the work yours and deliver creative results.

Have Fun

"Have Fun" means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture Our goal is to positively impact change through our actions, and we're committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.