Paid Digital Advertising Manager

About The Job
We are seeking a hands-on Paid Digital Advertising Manager to plan, build, launch, and optimize paid campaigns across Meta (Facebook/Instagram), X (Twitter), and TikTok. This role is responsible for end-to-end campaign execution—from strategy and audience development to creative testing, optimization, and performance reporting.

This is not a "boost post" role. You will be expected to architect full-funnel campaigns, manage budgets efficiently, and drive measurable outcomes (leads, installs, conversions, or revenue).

Working Hours: Working hours: 9:00 AM – 5:00 PM EST

Job Details

• Employment Type: Full-Time Independent Contractor
• Department: Sales and Marketing
• Job Level: Manager
• Experience: 3 Years

Responsibilities

• Campaign Strategy & Planning:
• Develop paid media strategies aligned to business goals (awareness, demand generation, conversions, installs).
• Build full-funnel campaign structures (TOF/MOF/BOF) across Meta, X, and TikTok.
• Define KPIs, success metrics, and testing hypotheses per campaign.
• Campaign Setup & Execution, Create and manage campaigns, ad sets, and ads in:
• Meta Ads Manager
• X Ads
• TikTok Ads Manager
• Set up audience targeting, including: Custom audiences
• Lookalike audiences
• Interest and behavioral targeting
• Implement budget pacing, bid strategies, and flighting.
• Creative & Messaging
• Collaborate with creative/content teams to:
• Develop ad copy, hooks, CTAs, and creative briefs
• Test multiple creative formats (static, video, short-form, UGC-style)
• Lead A/B testing for:
• Creative variations
• Copy
• Audiences
• Placements
• Optimization & Performance Management
• Monitor campaigns daily and make real-time optimizations to:
• Improve CTR, CPA, ROAS, or CPI
• Reduce wasted spend
• Analyze performance trends and adjust:
• Creative rotation
• Targeting
• Budgets
• Bidding strategies
• Analytics & Reporting
• Track and report on performance using:
• Native platform analytics
• Google Analytics (GA4)
• Attribution tools (if applicable)
• Deliver clear weekly and monthly reports with insights and next steps.
• Translate data into actionable recommendations for scaling or course correction.
• Platform & Policy Management:
• Stay current on platform policy changes, ad formats, and algorithm updates.
• Ensure all ads meet platform compliance and brand guidelines.
• Troubleshoot ad disapprovals, delivery issues, and tracking problems.

Required Qualifications

• 3–6+ years of hands-on experience managing paid social campaigns
• Proven experience with:
• Meta Ads (Facebook & Instagram)
• X Ads
• TikTok Ads
• Strong understanding of:
• Conversion tracking & pixels
• Audience segmentation & retargeting
• Creative testing frameworks
• Experience managing monthly ad budgets with accountability for performance
• Ability to work independently and own results

Preferred Qualifications

• Experience with app installs, lead gen, or e-commerce campaigns
• Familiarity with:
• GA4
• Appsflyer / Adjust
• Tag Manager
• Experience working in fast-paced or high-growth environments
• Prior in-house experience (vs agency-only)

What Success Looks Like (90 Days)

• Campaigns are fully structured and documented across all platforms
• Clear creative testing roadmap is in place
• Performance reporting is consistent, accurate, and actionable
• CPA / ROAS benchmarks are met or improving
• Spend is efficient, controlled, and scalable

Nice-to-Have Traits

• Highly organized and detail-oriented
• Comfortable owning accountability for performance
• Strong communicator with creative and leadership teams

Salary & Benefits

• Pay: Hourly, $ 11.00 – 12.00
• Break: Paid, 60 mins

Additional Requirements

• Tech Requirements: Windows or Mac
• Language: English

About The Company
1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.